{"id":33588,"date":"2019-05-31T09:57:57","date_gmt":"2019-05-31T09:57:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-starts-expansion-china\/"},"modified":"2019-05-31T09:57:57","modified_gmt":"2019-05-31T09:57:57","slug":"aldi-starts-expansion-china","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-starts-expansion-china\/","title":{"rendered":"Aldi trekt naar China"},"content":{"rendered":"<p>De Duitse discountketen <strong>Aldi<\/strong> opent op 7 juni haar eerste twee winkels in Shanghai: het begin van een ambitieus expansieplan op de immense Chinese markt. De retailer hoopt de groeiende Chinese middenklasse te overtuigen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Kansen en risico\u2019s<\/h2>\n<p>Het bedrijf is al enkele jaren online actief op het Tmall-platform van <strong>Alibaba<\/strong> en zet nu dus ook de stap naar fysieke winkels. Dit jaar zouden er al een tiental openen, maar dat moeten er vrij snel vijftig tot honderd worden. Volgens het Duitse Lebensmittel Zeitung wil Aldi zich in China <a href=\"https:\/\/www.german-retail-blog.com\/topic\/past-blogs\/Aldi-goes-Chinese-455\" target=\"_blank\" rel=\"noopener\">wat hoger in de markt positioneren<\/a> dan in de andere landen waar het actief is: met modernere winkels en een assortiment dat grotendeels bestaat uit ge\u00efmporteerde kwaliteitsproducten wil het bedrijf de steeds koopkrachtiger middenklasse in het land verleiden. Europese zuivelproducten en cosmetica bijvoorbeeld zijn erg gegeerd door Chinese consumenten.\n<\/p>\n<p>\u00a0<\/p>\n<p>Analist Nick Miles van IGD ziet potentieel in de expansiestrategie: tegen 2023 wordt de Chinese markt voor FMCG-producten groter dan de Amerikaanse. Wel zijn er ook risico\u2019s verbonden aan de operatie: Chinezen zijn vooral dol op grote merken, terwijl Aldi hoofdzakelijk een huismerkspeler is. Ook verwachten Chinese consumenten meer op het vlak van digitalisering, terwijl de sterkte van de discounter juist zit in het effici\u00ebnt uitbaten van fysieke winkels.<\/p>\n<p>\u00a0<\/p>\n<p>Andere waarnemers zien deze stap ook in het licht van de rivaliteit met <strong>Lidl<\/strong>: die retailer heeft zijn plannen om de Chinese markt te betreden, voorlopig opgeborgen. Het initiatief komt van Aldi S\u00fcd, de tak die onder andere ook in het Verenigd Koninkrijk, de Verenigde Staten en Australi\u00eb actief is. De Benelux-winkels vallen dan weer onder Aldi Nord.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Duitse discountketen Aldi opent op 7 juni haar eerste twee winkels in Shanghai: het begin van een ambitieus expansieplan op de immense Chinese markt. De retailer hoopt de groeiende Chinese middenklasse te overtuigen. \u00a0 Kansen en risico\u2019s Het bedrijf is al enkele jaren online actief op het Tmall-platform van Alibaba en zet nu dus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi trekt naar China - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Discounter Aldi opent op 7 juni zijn eerste twee winkels in 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