{"id":3359,"date":"2013-06-18T06:47:22","date_gmt":"2013-06-18T06:47:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mango-topman-wil-10-jaar-om-zara-bij-te-benen\/"},"modified":"2013-06-18T06:47:22","modified_gmt":"2013-06-18T06:47:22","slug":"mango-topman-wil-10-jaar-om-zara-bij-te-benen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/mango-topman-wil-10-jaar-om-zara-bij-te-benen\/","title":{"rendered":"Mango-topman wil "10 jaar om Zara bij te benen""},"content":{"rendered":"

Flinke achterstand<\/h2>\n

Nochtans heeft de Spaanse kledingretailer Mango nog een flinke achterstand\u00a0op zijn illustere landgenoot: Zara boekte vorig jaar een omzet van 10,5 miljard euro, Mango zit aan 1,7 miljard<\/strong>. De omzet groeide vorig jaar wel met 20% en de winst zelfs met 82% (tot 113 miljoen euro), dankzij een strikt kostenmanagement.<\/p>\n

\u00a0<\/p>\n

Gesterkt door die resultaten ontvouwt topman Casi een ambitieus groeiplan<\/a>: voor dit jaar mikt hij op een omzet van 1,98 miljard euro (+16%) en tegen 2017 moet de omzet al 5 miljard euro<\/strong> bedragen. Daarbij zijn de twee toverwoorden expansie en collectieverbreding.<\/p>\n

\u00a0<\/p>\n

265 miljoen euro voor expansie<\/h2>\n

Mango, dat 30 jaar geleden werd opgericht door de broers Isac en Nahman Andic, telt vandaag wereldwijd 2.600 winkels in 109 landen<\/strong>. De groep, die 84% van zijn omzet buiten Spanje realiseert, wil de komende jaren 265 miljoen euro investeren in expansie<\/strong>. Die moet verlopen a rato van vier nieuwe winkels per week<\/strong>.<\/p>\n

\u00a0<\/p>\n

Daarbij komt de nadruk te liggen op Europa, waar Mango grote megastores wil<\/strong> openen. Buiten Europa plant Mango dit jaar nog winkelopeningen in vier nieuwe landen<\/strong>, waaronder Mongoli\u00eb en Angola.<\/p>\n

\u00a0<\/p>\n

Mango wordt ‘paraplumerk’<\/h2>\n

Mango wil daarnaast ook inzetten op nieuwe collecties om nieuwe doelgroepen aan te spreken. Naast de bestaande lijn komt er onder meer een mannenmodelijn H.E. Mango<\/strong> en later volgen ook nog kindermode<\/strong> en accessoires onder het Mango Touch-label<\/strong>.<\/p>\n

\u00a0<\/p>\n

Nog deze zomer lanceert Mango een eigen ondergoed- en sportlijn<\/strong>, en voor volgend jaar staan al collecties gepland voor rijpere vrouwen<\/strong> en voor tieners<\/strong>.<\/p>\n

\u00a0<\/p>\n

Op die manier wil Mango verbreden tot een heus ‘paraplumerk’. In zijn Spaanse designcenter El Hangar (12.000 m\u00b2 groot) \u00a0is alvast een pilootshop ingericht, waar de nieuwe formats worden ontwikkeld<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Flinke achterstand Nochtans heeft de Spaanse kledingretailer Mango nog een flinke achterstand\u00a0op zijn illustere landgenoot: Zara boekte vorig jaar een omzet van 10,5 miljard euro, Mango zit aan 1,7 miljard. De omzet groeide vorig jaar wel met 20% en de winst zelfs met 82% (tot 113 miljoen euro), dankzij een strikt kostenmanagement. \u00a0 Gesterkt door […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nMango-topman wil "10 jaar om Zara bij te benen" - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/mango-topman-wil-10-jaar-om-zara-bij-te-benen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango-topman wil "10 jaar om Zara bij te benen" - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Flinke achterstand Nochtans heeft de Spaanse kledingretailer Mango nog een flinke achterstand\u00a0op zijn illustere landgenoot: Zara boekte vorig jaar een omzet van 10,5 miljard euro, Mango zit aan 1,7 miljard. 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