{"id":33592,"date":"2019-05-31T10:21:44","date_gmt":"2019-05-31T10:21:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/microsoft-challenges-apple-british-flagship-store\/"},"modified":"2019-05-31T10:21:44","modified_gmt":"2019-05-31T10:21:44","slug":"microsoft-challenges-apple-british-flagship-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/microsoft-challenges-apple-british-flagship-store\/","title":{"rendered":"Microsoft daagt Apple uit met Londense flagshipstore"},"content":{"rendered":"<p>De eerste Europese winkel van <strong>Microsoft<\/strong> opent deze zomer in het winkelhart van Londen, wellicht niet toevallig op wandelafstand van de <strong>Apple<\/strong> Store.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Interactieve ruimte<\/h2>\n<p>Op 11 juli opent Microsoft <a href=\"https:\/\/www.businessinsider.nl\/microsoft-takes-on-apple-with-london-flagship-store-2019-5\/?international=true&amp;r=US\" target=\"_blank\" rel=\"noopener\">een winkel van 2.000\u00a0m\u00b2<\/a> op Oxford Street, \u00e9\u00e9n van de drukste winkellocaties in de Britse hoofdstad. Klanten zullen er de nieuwste Microsoft-technologie\u00ebn kunnen testen, opleidingen volgen en producten laten herstellen. Het wordt een interactieve ruimte, waarin grote videomuren als blikvangers fungeren.\n<\/p>\n<p>\u00a0<\/p>\n<p>Door het openen van eigen winkels wil het technologiebedrijf de banden aanhalen met zowel particuliere consumenten als bedrijven. Microsoft was oorspronkelijk een louter softwarebedrijf, maar breidt zijn activiteiten stelselmatig uit naar hardware zoals laptops, tablets, spelconsoles en VR-toepassingen. Daardoor komt het bedrijf steeds meer in het vaarwater van concurrenten als Apple. Dat de Londense winkel zich op zowat een minuut wandelen zal bevinden van de bekende Apple-winkel in Regent Street, is wellicht geen toeval. Ook in New York hebben beide rivalen <a href=\"https:\/\/www.businessinsider.nl\/apple-store-vs-microsofts-flagship-store-pictures-details-2018-1\/?international=true&amp;r=US\" target=\"_blank\" rel=\"noopener\">grote winkels op wandelafstand van elkaar<\/a>. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De eerste Europese winkel van Microsoft opent deze zomer in het winkelhart van Londen, wellicht niet toevallig op wandelafstand van de Apple Store. \u00a0 Interactieve ruimte Op 11 juli opent Microsoft een winkel van 2.000\u00a0m\u00b2 op Oxford Street, \u00e9\u00e9n van de drukste winkellocaties in de Britse hoofdstad. Klanten zullen er de nieuwste Microsoft-technologie\u00ebn kunnen testen, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft daagt Apple uit met Londense flagshipstore - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De eerste Europese winkel van Microsoft opent deze zomer in het winkelhart van Londen, wellicht niet toevallig op wandelafstand van de Apple 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