{"id":33786,"date":"2019-06-11T08:11:21","date_gmt":"2019-06-11T08:11:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/long-queues-aldi-openings-china\/"},"modified":"2019-06-11T08:11:21","modified_gmt":"2019-06-11T08:11:21","slug":"long-queues-aldi-openings-china","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/long-queues-aldi-openings-china\/","title":{"rendered":"Lange rijen bij opening Chinese Aldi-winkels"},"content":{"rendered":"<p>Vorige vrijdag opende <strong>Aldi<\/strong> zijn eerste twee Chinese supermarkten in Shanghai. Uit de eerste beelden blijkt dat Aldi zich in China wat hoger in de markt positioneert dan bij ons. Aan belangstelling geen gebrek: er stonden lange rijen wachtenden voor de deur.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Duits bier en Franse wijn<\/h2>\n<p>Het gaat om pilootwinkels die verder kunnen worden aangepast en afgestemd op de Chinese markt, zo benadrukt Aldi in een persbericht. De retailer wil innovatieve retailstrategie\u00ebn testen om de lokale gemeenschap een betere winkelervaring te bieden, en zal data en feedback van klanten analyseren om het aanbod bij te sturen.<\/p>\n<p>\u00a0<\/p>\n<p>De supermarkten werden ontworpen door Landini Associates, het team dat ook instond voor het nieuwste winkelconcept van Aldi in Australi\u00eb. Ze bieden klanten een mix van lokale en ingevoerde producten, van merken en huismerken: in totaal 1300 referenties in vijftien productcategorie\u00ebn. Er is uiteraard Duitse bier, maar ook Franse wijn in een uitgebreide wijnrayon.<\/p>\n<p>\u00a0<\/p>\n<h2>Scan &amp; go app<\/h2>\n<p>Chinese shoppers kunnen op de afdeling bereide maaltijden kennismaken met een typisch Duits gebraden varkenshammetje met zuurkool en gebakken aardappels, maar ook met een pittige rivierkreeftensalade in Sichuan-stijl, of met een opmerkelijk fusiegerecht als \u2018Berliner Bao\u2019: een Duitse worst met zuurkool in een traditioneel Chinees gestoomd broodje.<\/p>\n<p>\u00a0<\/p>\n<p>Aldi zet hier in op een naadloze \u2018online-to-offline\u2019 ervaring met een scan &amp; go functie op WeChat, zodat shoppers niet aan de kassa hoeven aan te schuiven. Ook is er een bezorgdienst die bestellingen meteen aan huis levert in een straal van drie kilometer rond de winkel. Het enthousiasme van de eerste Chinese klanten is duidelijk in het videoverslag hieronder.<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vorige vrijdag opende Aldi zijn eerste twee Chinese supermarkten in Shanghai. Uit de eerste beelden blijkt dat Aldi zich in China wat hoger in de markt positioneert dan bij ons. Aan belangstelling geen gebrek: er stonden lange rijen wachtenden voor de deur. \u00a0 Duits bier en Franse wijn Het gaat om pilootwinkels die verder kunnen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lange rijen bij opening Chinese Aldi-winkels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vrijdag opende Aldi zijn eerste twee Chinese supermarkten. 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