{"id":3395,"date":"2013-06-21T10:30:32","date_gmt":"2013-06-21T10:30:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/selexyzde-slegte-wordt-officieel-polare\/"},"modified":"2013-06-21T10:30:32","modified_gmt":"2013-06-21T10:30:32","slug":"selexyzde-slegte-wordt-officieel-polare","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/selexyzde-slegte-wordt-officieel-polare\/","title":{"rendered":"Selexyz\/De Slegte wordt officieel Polare"},"content":{"rendered":"

\u201cPoolster in het boekenlandschap\u201d<\/h2>\n

CEO Paul Dumas: \u201cDe naam Polare is ge\u00efnspireerd op de Poolster<\/strong>, \u2018Stella Polare\u2019: een heldere en betrouwbare ster die al eeuwenlang als belangrijk ijkpunt dient voor de navigatie. Dat is precies wat wij willen zijn voor onze klanten: een gids die hen helpt de juiste boeken te vinden.\u201d<\/p>\n

\u00a0<\/p>\n

Om klanten te laten wennen aan de nieuwe naam<\/a> \u2013 die reeds op gemengde gevoelens wordt onthaald \u2013 zal naast het nieuwe logo op de gevels van de De Slegte\/Selexyz-winkels ook de subtiele vermelding \u2018voorheen Selexyz\/De Slegte\u2019<\/strong> worden geplaatst.<\/p>\n

\u00a0<\/p>\n

Nieuw en crosschannel winkelconcept<\/h2>\n

Verder wordt ook een nieuw winkelconcept ge\u00efntroduceerd, dat meer moet gaan inzetten op crosschannel en thematische beleving<\/strong>. Zo worden de winkels, die bijna allemaal een assortiment nieuwe, tweedehands-, voordeelboeken en studieboeken zullen aanbieden, thematisch ingedeeld. Zo kunnen de bezoekers volgens directeur Dumas \u201conderdeel gaan uitmaken van verschillende belevingswerelden.\u201d<\/p>\n

\u00a0<\/p>\n

Daarnaast opent op 26 juni de website polare.be\/.nl de deuren, waar klanten zowel het hele assortiment \u2013 met reviews \u2013 kunnen raadplegen als bestellen<\/strong>. De webshop belooft \u201cde volgende dag\u201d thuisbezorging of laat toe om de beschikbaarheid van boeken in de winkel na te kijken en te reserveren. Ook is er een gratis app ontwikkeld.<\/p>\n

\u00a0<\/p>\n

\u201cDe webwinkel zal een belangrijk strategisch onderdeel van het concept<\/strong> van Polare vormen. Doordat de scheidslijn tussen online en offline steeds verder vervaagt is het voor klanten belangrijk dat ze zich bij Polare altijd thuis voelen en zowel in de boekwinkel als op de website dezelfde beleving hebben\u201d, aldus Paul Dumas.<\/p>\n

\u00a0<\/p>\n

Van 36 naar 29 vestigingen<\/h2>\n

Door de herstructurering van ProCures, die de failliete ketens Selexyz en De Slegte in april 2012 overnam en een aantal vestigingen sloot of samenbracht, heeft Polare op dit moment 36 vestigingen, waarvan 28 in Nederland en 8 in Belgi\u00eb<\/strong>.<\/p>\n

\u00a0<\/p>\n

In een aantal Nederlandse steden worden nog filialen samengevoegd, waardoor Polare naar verwachting uiteindelijk 21 vestigingen in Nederland en 8 vestigingen in Belgi\u00eb zal tellen<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cPoolster in het boekenlandschap\u201d CEO Paul Dumas: \u201cDe naam Polare is ge\u00efnspireerd op de Poolster, \u2018Stella Polare\u2019: een heldere en betrouwbare ster die al eeuwenlang als belangrijk ijkpunt dient voor de navigatie. Dat is precies wat wij willen zijn voor onze klanten: een gids die hen helpt de juiste boeken te vinden.\u201d \u00a0 Om klanten […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nSelexyz\/De Slegte wordt officieel Polare - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/selexyzde-slegte-wordt-officieel-polare\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selexyz\/De Slegte wordt officieel Polare - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u201cPoolster in het boekenlandschap\u201d CEO Paul Dumas: \u201cDe naam Polare is ge\u00efnspireerd op de Poolster, \u2018Stella Polare\u2019: een heldere en betrouwbare ster die al eeuwenlang als belangrijk ijkpunt dient voor de navigatie. 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