{"id":34034,"date":"2019-06-20T13:17:05","date_gmt":"2019-06-20T13:17:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kelloggs-turns-cereal-beer\/"},"modified":"2019-06-20T13:17:05","modified_gmt":"2019-06-20T13:17:05","slug":"kelloggs-turns-cereal-beer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kelloggs-turns-cereal-beer\/","title":{"rendered":"Kellogg\u2019s maakt bier van ontbijtgranen"},"content":{"rendered":"<p>Voor de tweede keer in minder dan een jaar slaan <strong>Kellogg&#8217;s<\/strong> en <strong>Seven Bro7hers Brewery<\/strong> de handen in elkaar om bier te brouwen van afgedankte ontbijtgranen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>IPA, stout en pale ale<\/h2>\n<p>Eind vorig jaar mondde de samenwerking tussen beide uit in de <a href=\"https:\/\/www.foodnavigator.com\/Article\/2019\/06\/18\/Kellogg-s-expands-craft-beer-lineup-made-from-cereal-waste\" target=\"_blank\" rel=\"noopener\">\u2018Throw Away IPA\u2019<\/a>, een biertje in beperkte oplage op basis van afgekeurde Corn Flakes uit de Kellogg&#8217;s-fabriek in Manchester. De ontbijtgranen geraakten destijds niet door de strikte kwaliteitscontrole van het bedrijf omdat ze te groot, te klein of verkleurd waren.<\/p>\n<p>\u00a0<\/p>\n<p>Beide bedrijven herhalen nu die stunt en lanceren twee nieuwe bieren: De \u2018Sling it Out Stout\u2019 is gemaakt met Coco Pops en de \u2018Cast off Pale Ale\u2019 kwam tot stand op basis van Rice Krispies. &#8220;Kellogg&#8217;s zoekt steeds naar innovatieve oplossingen om overtollig voedsel toch te kunnen gebruiken. De samenwerking met Seven Bro7hers is een leuke manier om de \u2018net-niet-perfecte\u2019 ontbijtgranen een nieuwe bestemming te geven. Het past bovendien perfect in onze \u2018Better Days\u2019 engagement om onze impact op de planeet te verminderen&#8221; , zegt Kate Prince, bevoegd voor maatschappelijke verantwoordelijkheid bij Kellogg&#8217;s UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor de tweede keer in minder dan een jaar slaan Kellogg&#8217;s en Seven Bro7hers Brewery de handen in elkaar om bier te brouwen van afgedankte ontbijtgranen. \u00a0 IPA, stout en pale ale Eind vorig jaar mondde de samenwerking tussen beide uit in de \u2018Throw Away IPA\u2019, een biertje in beperkte oplage op basis van afgekeurde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg\u2019s maakt bier van ontbijtgranen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor de tweede keer in een jaar slaan Kellogg&#039;s en Seven Bro7hers Brewery de handen in elkaar om bier te brouwen van afgedankte ontbijtgranen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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