{"id":34164,"date":"2019-06-27T08:57:51","date_gmt":"2019-06-27T08:57:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-merges-belgian-activities\/"},"modified":"2019-06-27T08:57:51","modified_gmt":"2019-06-27T08:57:51","slug":"heineken-merges-belgian-activities","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-merges-belgian-activities\/","title":{"rendered":"Heineken fuseert Belgische activiteiten"},"content":{"rendered":"<p>De Nederlandse drankgigant <strong>Heineken<\/strong> brengt zijn drie Belgische entiteiten (Brouwerijen Alken-Maes, Cidrerie Stassen en Mouterij Albert) samen onder \u00e9\u00e9n dak. Doel van de fusie is om sterker te staan op de Belgische en internationale markt en de managementstructuur vereenvoudigen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>300 miljoen euro omzet<\/h2>\n<p>Alken-Maes (bekend van onder meer Maes, Cristal, Affligem, Mort Subite, Hapkin, Strongbow en Desperados) fuseert met Cidrerie Stassen uit het Luikse Aubel en met Mouterij Albert uit Ruisbroek. De drie bedrijven maken nu al deel uit van Heineken in Belgi\u00eb, maar zullen vanaf 1\u00a0juli samen de nieuwe onderneming Alken-Maes NV vormen. Het fusiebedrijf zal een jaaromzet draaien van 300 miljoen euro en meer dan 600 medewerkers tellen.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;De fusie ligt in lijn met het bestuursmodel van Heineken in andere landen&#8221;, zegt CEO Edwin Botterman. &#8220;Door de drie bedrijven samen te brengen binnen \u00e9\u00e9n entiteit, wordt hun positie versterkt. Alken-Maes NV steunt op drie sterke, complementaire pilaren. Dat is ook nodig want de brouwerijen, de cidrerie en de mouterij opereren op zeer concurrenti\u00eble en volwassen markten.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Nederlandse drankgigant Heineken brengt zijn drie Belgische entiteiten (Brouwerijen Alken-Maes, Cidrerie Stassen en Mouterij Albert) samen onder \u00e9\u00e9n dak. Doel van de fusie is om sterker te staan op de Belgische en internationale markt en de managementstructuur vereenvoudigen. \u00a0 300 miljoen euro omzet Alken-Maes (bekend van onder meer Maes, Cristal, Affligem, Mort Subite, Hapkin, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken fuseert Belgische activiteiten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De 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