{"id":34287,"date":"2019-07-02T08:58:13","date_gmt":"2019-07-02T08:58:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-nord-builds-new-head-office-and-targets-europe\/"},"modified":"2019-07-02T08:58:13","modified_gmt":"2019-07-02T08:58:13","slug":"aldi-nord-builds-new-head-office-and-targets-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-nord-builds-new-head-office-and-targets-europe\/","title":{"rendered":"Aldi Nord bouwt nieuwe hoofdzetel en richt vizier op Europa"},"content":{"rendered":"<p><strong>Aldi Nord<\/strong> bouwt een nieuw hoofdkantoor in Essen. Na de modernisering van de Duitse vestigingen wil het bedrijf nu in de rest van\u00a0Europa groeien.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Voorbereid op de toekomst<\/h2>\n<p>Afgelopen vrijdag werd de <a href=\"https:\/\/www.aldi-nord.de\/unternehmen\/presse\/grundsteinlegung-aldi-nord-campus-in-essen-kray.html\" target=\"_blank\" rel=\"noopener\">eerste steen gelegd<\/a> van het nieuwe Aldi Nord-hoofdkwartier in Essen. Het innovatieve gebouw <a href=\"https:\/\/www.waz.de\/wirtschaft\/wirtschaft-in-nrw\/discounter-aldi-nord-baut-in-essen-und-waechst-in-europa-id226322923.html?_ptid=%7Bjcx%7DH4sIAAAAAAAAAF2Qb08CMQzGv8teM7PtdreVdypoQEVBPInvdluBKRzn3Q6Mxu_uIP4JNmnS9tfnSdMPYrwjXTJR7rpYDnbDHumQyiww97gb7IlgHChTlAnKGeWxSKkUkg7DGNs7yL3S25fZg6LSJbbQygAWwhknMwBXWIYs09YmxkVjfKuw9lhaPFj3Z6PJtHd7fnF5nxzR_hvaNvhNeVjjmjGnN8w1lMUQr2G5ATUvQPG1e06zulZtc6Q_tb_iZrnZTXFdrUzAJxhPRo-DXno1U1xHxdI0P4x0Q91ih4Tv_iC-nTKR69EDqOsp-WO5qb0pw36lbFerDrFmXRm_KJufwdY3_sDJlv57YEYlUJ4IKt6rKr8ZT8582S94ESkkWMyBWwkOU2A2TRNkMM-EhrlgMl7gq2ip-QnP5AnnMTXEadtgfbrAMkTodnZ_aViRLk8zwSXXAj6_ANiJQ7TnAQAA\" target=\"_blank\" rel=\"noopener\">krijgt de vorm van een reusachtige A<\/a> en zal alle ondersteunende diensten van de discounter, goed voor zo\u2019n 800 werknemers, opnieuw verenigen. Op dit moment zijn die diensten nog verspreid over drie locaties. Met het oog op de toekomst kan het complex bovendien uitgebreid worden, zodat er plaats is voor meer dan 2.000 werknemers. Het geeft een goed idee van de steile ambities die Aldi Nord in Europa heeft.<\/p>\n<p>\u00a0<\/p>\n<p>Onder leiding van de nieuwe CEO Torsten Hufnagel waait er een nieuwe wind bij Aldi Nord en is er meer openheid. Hij was ook de drijvende kracht achter de razendsnelle modernisering van de winkels. &#8220;We hebben de Duitse vestigingen in anderhalf jaar gemoderniseerd. Er was slechts vier weken vertraging&#8221;, zegt communicatiedirecteur Florian Scholbeck.<\/p>\n<p>\u00a0<\/p>\n<p>Arbeiders hebben 40 tot 50 winkels per week opgefrist en voorzien van lichtere vloeren en nieuw meubilair. De verkoop lag maar zes dagen stil. Het resulterende omzetverlies was de belangrijkste reden waarom Aldi Nord vorig jaar in Duitsland voor de eerste keer in de rode cijfers ging, stelde het bedrijf in december.<\/p>\n<p>\u00a0<\/p>\n<h2>Oog op buitenland<\/h2>\n<p>Volgens berekeningen van GfK lijkt Aldi Nord dit jaar weer te herstellen. De omzet van de supermarktketen\u00a0zou met 2,1% gestegen zijn in de periode van januari tot mei, terwijl discounters gemiddeld slechts 1,2% haalden. Aldi Nord groeide dus tweemaal zo snel als de markt, omdat er meer klanten naar de winkels kwamen. Daar staat tegenover dat discounters gemiddeld 1,1% klantfrequentie verloren.<\/p>\n<p>\u00a0<\/p>\n<p>Na de moderniseringsgolf op de binnenlandse markt richt de groep zich nu op haar buitenlandse activiteiten. &#8220;We zien een groot groeipotentieel in alle acht Europese landen waarin we vertegenwoordigd zijn&#8221;, zegt Scholbeck. Aldi Nord is vertegenwoordigd in Nederland, Belgi\u00eb, Denemarken, Frankrijk, Luxemburg, Spanje, Portugal en Polen. &#8220;De aandeelhouders staan \u200b\u200bachter het groeiprogramma in Europa. De investeringen komen uit eigen middelen&#8221;, benadrukt Scholbeck.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi Nord bouwt een nieuw hoofdkantoor in Essen. Na de modernisering van de Duitse vestigingen wil het bedrijf nu in de rest van\u00a0Europa groeien. \u00a0 Voorbereid op de toekomst Afgelopen vrijdag werd de eerste steen gelegd van het nieuwe Aldi Nord-hoofdkwartier in Essen. Het innovatieve gebouw krijgt de vorm van een reusachtige A en zal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi Nord bouwt nieuwe hoofdzetel en richt vizier op Europa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi Nord bouwt een nieuw hoofdkantoor in Essen. 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