{"id":34342,"date":"2019-07-03T16:21:25","date_gmt":"2019-07-03T16:21:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/tmall-renovates-its-brand-webshops\/"},"modified":"2019-07-03T16:21:25","modified_gmt":"2019-07-03T16:21:25","slug":"tmall-renovates-its-brand-webshops","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/tmall-renovates-its-brand-webshops\/","title":{"rendered":"Tmall vernieuwt zijn merken-webshops"},"content":{"rendered":"<p><strong>Tmall<\/strong>, het onlineplatform voor Westerse merken van <strong>Alibaba<\/strong>, stopt zijn virtuele winkels in een nieuw jasje. Het nieuwe concept, Flagship Store 2.0, biedt meer personalisatie, merkbeleving en \u2018augmented reality\u2019.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Fanclubs en promovergelijker<\/h2>\n<p>Tmall heeft een nieuw format uitgewerkt voor de webshops op het platform, waarbij personalisatie centraal staat. Zo zal wie graag filmpjes bekijkt meer korte video\u2019s te zien krijgen. Ook het aanbod zal op elke webshop worden gepersonaliseerd: op de eerste pagina van de webshop komen \u201cwaarschijnlijke aankopen\u201d \u2013 producten die een gebruiker wellicht interesseren \u2013 te staan.<\/p>\n<p>\nNieuwe algoritmes beloven bovendien zelf de beste promoties en kortingsbonnen uit te zoeken voor de consument. Voor retailers en merken is die functie eveneens handig, want ook zij krijgen zo inzicht in de kortingsacties van hun concurrenten.\u00a0<\/p>\n<p>\nOm klantengetrouwheid te stimuleren, werkt Tmall voortaan bovendien met \u2018getrouwheidsscores\u2019, die consumenten punten laten verzamelen bij alles wat ze op de webpagina van een merk doen \u2013 van scrollen over spelletjes spelen tot reviews achterlaten. Hoe hoger de score, tot hoe meer content ze toegang krijgen in de \u2018Fan Club\u2019 van een merk. Die content kan vari\u00ebren van exclusieve video\u2019s tot speciale acties voor fans.<\/p>\n<p>\u00a0<\/p>\n<h2>Vooral veel content, ook in 3D<\/h2>\n<p>Wat de content betreft, zijn augmented reality en 3D nieuwe opties, die bijvoorbeeld moeten toelaten om meubelen virtueel in huis te presenteren via AR of make-up te testen door van de smartphone of tablet een slimme spiegel te maken. Tmall ziet zelfs \u201chuidtesten met behulp van artifici\u00eble intelligentie\u201d mogelijk.<\/p>\n<p>\n\u201cWe hebben content zien evolueren van louter tekst en afbeeldingen naar korte video\u2019s en livestreaming, wat nieuwe deuren heeft geopend voor merkbeleving\u201d, aldus Alvin Tang, technisch projectleider voor Tmall Flagship 2.0. \u201cVandaag kunnen we dankzij de ontwikkeling van AI, AR en 3D-technologie nog meer manieren introduceren om merken met consumenten te laten interageren.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Complete merkbelevingswerelden<\/h2>\n<p>Het online universum van merken in de virtuele flagshipstores wordt daarnaast uitgebreid met pop-upventers die consumenten open kunnen slepen en waar ze nog meer kunnen zien en beleven, los van de webshopfunctie als dusdanig. De brug naar de fysieke winkels wordt dan weer geslagen met de toevoeging van de dichtstbijzijnde winkellocaties, het offline aanbod en een opsomming van de extra diensten in de fysieke winkels.<\/p>\n<p>\nAlibaba wil zo van de Tmall-flagshipstores niet alleen webshops maar ook volledige visitekaartjes en merkwerelden maken. Wanneer de nieuwe look wordt uitgerold, wil Alibaba nog niet kwijt. De Chinese retailreus garandeert alleen dat het er nog voor Singles\u2019 Day, het jaarlijkse shopfestijn in China op 11 november, zal zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tmall, het onlineplatform voor Westerse merken van Alibaba, stopt zijn virtuele winkels in een nieuw jasje. Het nieuwe concept, Flagship Store 2.0, biedt meer personalisatie, merkbeleving en \u2018augmented reality\u2019. \u00a0 Fanclubs en promovergelijker Tmall heeft een nieuw format uitgewerkt voor de webshops op het platform, waarbij personalisatie centraal staat. Zo zal wie graag filmpjes bekijkt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tmall vernieuwt zijn merken-webshops - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/tmall-renovates-its-brand-webshops\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tmall vernieuwt zijn merken-webshops - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tmall, het onlineplatform voor Westerse merken van Alibaba, stopt zijn virtuele winkels in een nieuw jasje. 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