{"id":34357,"date":"2019-07-04T09:47:47","date_gmt":"2019-07-04T09:47:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/peeters-govers-verleid-door-de-blauwe-duivel\/"},"modified":"2019-07-04T09:47:47","modified_gmt":"2019-07-04T09:47:47","slug":"peeters-govers-verleid-door-de-blauwe-duivel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/peeters-govers-verleid-door-de-blauwe-duivel\/","title":{"rendered":"Peeters-Govers: \u201cVerleid door de blauwe duivel\u201d"},"content":{"rendered":"<p>Samen met zijn neef Wim Peeters runt Jan Peeters de groep <strong>Peeters-Govers<\/strong>, de grootste franchisenemer van <strong>Albert Heijn<\/strong> in Belgi\u00eb. Later dit jaar openen ze hun achtste en negende vestiging van de Nederlandse supermarktketen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Blauw\u00a0bloed<\/h2>\n<p>Hoewel de eerste gesprekken tussen Peeters-Govers en Albert Heijn uit 2011 dateren, duurde het toch tot 2015 eer er een overeenkomst uit de bus kwam. In 2011 werden de onderhandelingen stopgezet, maar drie jaar later had een nieuwe poging meer succes. \u201cIk heb toen gelijk gezegd: ik vind jullie eigenlijk de blauwe duivel. Overal waar jullie open gaan, rollen er koppen en toch zijn jullie een koel Hollands concept. Ik lust jullie niet. Dat vond Albert Heijn best wel een interessante uitspraak\u201d, <a href=\"https:\/\/www.distrifood.nl\/buitenland\/artikel\/2019\/07\/peeters-govers-runt-zeven-ah-winkels-in-vlaanderen-en-vertelt-over-ah-101125386\" target=\"_blank\" rel=\"noopener\">schetst\u00a0Jan Peeters het relaas van die tweede toenaderingsronde<\/a>\u00a0tegenover Distrifood.<\/p>\n<p>\u00a0<\/p>\n<p>Daarna ging de bal aan het rollen en tussen november 2015 en maart 2016 opende het duo\u00a0zijn eerste vier Albert Heijn-winkels in Belgi\u00eb.\u00a0Ondertussen telt de groep zeven vestigingen en nummer acht en negen openen nog dit jaar de deuren.\u00a0\u201cIk kan nu wel zeggen dat er blauw bloed door mijn aderen stroomt&#8221;, aldus Peeters.<\/p>\n<p>\u00a0<\/p>\n<p>De waarden van Albert Heijn sluiten volgens de ondernemer perfect aan bij de vier kernwaarden van zijn familiebedrijf: vers, bewust lokaal en persoonlijk. Naast die waarden noemt hij vooral de uitgekiende logistieke processen de grote kracht van Albert Heijn. Daardoor kunnen de voorraden beperkt worden en is er weinig derving.<\/p>\n<p>\u00a0<\/p>\n<h2>Expansie<\/h2>\n<p>De winkels van Peeters-Govers boeren goed. De omzet is intussen meer dan verdrievoudigd. \u201cWij hebben bijvoorbeeld al 40 jaar een winkel in Antwerpen waar 7.000 klanten per week kwamen. Vandaag zijn er dat 25.000 per week.&#8221; Door de lagere prijzen (gemiddeld zo\u2019n 15%), zijn de marges wel kleiner geworden, maar daarover klaagt Peeters niet: \u201cVroeger waren het werk en alle risico\u2019s voor ons, nu neemt Albert Heijn een deel daarvan over.\u201d Voor volgend jaar mikt de franchisenemer op een omzet van 180 miljoen euro. In 2012 bedroeg die nog 35 miljoen euro.<\/p>\n<p>\u00a0<\/p>\n<p>Al blijft de vraag wat de komst van <strong>Jumbo<\/strong>\u00a0naar Belgi\u00eb teweeg zal brengen. Peeters vreest voor een prijzenslag en is daar bezorgd om, als ondernemer maar ook als mens: \u201cSommige promoties gaan nu al te ver. Boeren en producenten moeten ook nog wat kunnen verdienen.\u201d Toch hoopt hij dat het niet zo\u2019n vaart zal lopen als in Nederland. \u201cEr zijn wel lessen getrokken. Prijzen kunnen niet blijven zakken.\u201d<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samen met zijn neef Wim Peeters runt Jan Peeters de groep Peeters-Govers, de grootste franchisenemer van Albert Heijn in Belgi\u00eb. Later dit jaar openen ze hun achtste en negende vestiging van de Nederlandse supermarktketen. \u00a0 Blauw\u00a0bloed Hoewel de eerste gesprekken tussen Peeters-Govers en Albert Heijn uit 2011 dateren, duurde het toch tot 2015 eer er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34357","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peeters-Govers: \u201cVerleid door de blauwe duivel\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Samen met zijn neef wim runt Jan Peeters de groep Peeters-Govers, de grootste franchisenemer van Albert Heijn in Belgi\u00eb. 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