{"id":34360,"date":"2019-07-04T10:08:01","date_gmt":"2019-07-04T10:08:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/desigual-ziet-de-wereld-omgekeerd\/"},"modified":"2019-07-04T10:08:01","modified_gmt":"2019-07-04T10:08:01","slug":"desigual-ziet-de-wereld-omgekeerd","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/desigual-ziet-de-wereld-omgekeerd\/","title":{"rendered":"Desigual ziet de wereld omgekeerd"},"content":{"rendered":"<p>Voorwaarts is maar saai, luidt de nieuwe campagneslogan van <strong>Desigual<\/strong>. Toch hoopt het kleurrijke modemerk nieuwe groei te vinden met een opgefriste look: het logo wordt voortaan in spiegelschrift geschreven.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Voorwaarts is saai<\/h2>\n<p>Speciaal voor zij die de wereld door een cameralens bekijken \u2013 zowat alle jongeren dus \u2013 lanceert Desigual <a href=\"https:\/\/www.campaignlive.co.uk\/article\/desigual-permanently-flips-logo-forwards-boring-campaign\/1589313\" target=\"_blank\" rel=\"noopener\">een nieuwe campagne en dito huisstijl<\/a>. Het logo en alle belettering van het Spaanse modemerk is omgedraaid, zodat de woorden perfect te lezen zijn op selfies.\u00a0<\/p>\n<p>\nDesigual mikt dus op Instagram en sociale media met de nieuwe campagne, die de titel &#8220;Forwards is boring&#8221; \u2013 voorwaarts is saai \u2013 heeft meegekregen. Reclames van de campagne zijn echter niet alleen op sociale media te zien, in grote Europese steden prijken ook straataffiches en opvallende gevelbedekkingen die voorbijgangers moeten aansporen om hun smartphonecamera boven te halen.<\/p>\n<p>\nOp alle winkelgevels blijft het logo ook permanent omgedraaid. Het nieuwe logo is volgens Desigual een reactie op de grote visuele uniformiteit onder modemerken. \u201cHet doel van de campagne, naast het presenteren van het verrassende nieuwe imago van het bedrijf, is mensen uit te nodigen om na te denken. Ze zich ongemakkelijk te laten voelen en hen hun comfortzones te halen. En dat is precies wat we hebben gedaan\u201d, zegt chief marketing officer Guillem Gallego volgens vaksite Campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voorwaarts is maar saai, luidt de nieuwe campagneslogan van Desigual. Toch hoopt het kleurrijke modemerk nieuwe groei te vinden met een opgefriste look: het logo wordt voortaan in spiegelschrift geschreven. \u00a0 Voorwaarts is saai Speciaal voor zij die de wereld door een cameralens bekijken \u2013 zowat alle jongeren dus \u2013 lanceert Desigual een nieuwe campagne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Desigual ziet de wereld omgekeerd - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voorwaarts is maar saai, luidt de nieuwe campagneslogan van Desigual. Toch hoopt het kleurrijke modemerk nieuwe groei te vinden met een opgefriste look: het logo wordt voortaan in spiegelschrift geschreven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/desigual-ziet-de-wereld-omgekeerd\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desigual ziet de wereld omgekeerd - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Voorwaarts is maar saai, luidt de nieuwe campagneslogan van Desigual. 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