{"id":34406,"date":"2019-07-05T12:50:29","date_gmt":"2019-07-05T12:50:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/horecaconcept-fitchen-wil-groeien-met-dieet-fastfood\/"},"modified":"2019-07-05T12:50:29","modified_gmt":"2019-07-05T12:50:29","slug":"horecaconcept-fitchen-wil-groeien-met-dieet-fastfood","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/horecaconcept-fitchen-wil-groeien-met-dieet-fastfood\/","title":{"rendered":"Horecaconcept Fitchen wil groeien met dieet-fastfood"},"content":{"rendered":"

De Gentse keten voor gezonde fastfood Fitchen <\/strong>wil uitbreiden naar andere steden. Van zodra het juiste pand of de juiste partner zich aandient, waagt de horecaformule de sprong.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Porties voor sporters<\/h2>\n

Fitchen, het geesteskind van voormalig sport- en voedingsadviseur Koen Mortier, is klaar voor expansie. De formule bestaat vandaag uit drie fastfoodrestaurants in Gent, waar klanten kunnen kiezen tussen kleine porties van 400 calorie\u00ebn, middelgrote met 600 calorie\u00ebn of 800 calorie\u00ebn.<\/p>\n

\nDe doelstelling is om \u201cgezonde, snelle en volwaardige maaltijden<\/a>\u201d aan te bieden, aldus de oprichter tegenover Made in Oost-Vlaanderen. Vooral voor mensen die sporten of willen afvallen, maar door hun drukke leven moeite hebben om een dieet te volgen, is het concept geschikt. \u201cIk merkte dat het voor veel mensen niet gemakkelijk is om dergelijke voedingsschema\u2019s te volgen. Het was een gat in de markt, wat mij betreft\u201d, aldus Mortier.<\/p>\n

\nEen “echte keten” worden<\/h2>\n

\u201cBelangrijk is vooral dat het snel, gemakkelijk en betaalbaar is. We werken niet met bediening aan tafel, maar bestelling aan de toog die je vervolgens ter plaatse kan opeten of meenemen naar huis. Veel van onze klanten komen op bijna-dagelijkse basis terug\u201d, klinkt het nog. Door die strategie van convenience zet Fitchen ook in op nabijheid: er zijn vestigingen aan de Vlaanderenstraat, de Kalendestraat en de Korenmarkt in Gent.<\/p>\n

\nDie drie vestigingen zijn er in minder dan een half jaar gekomen, met de eerste opening in augustus 2018, en nu kijkt Mortier al verder dan de Oost-Vlaamse hoofdstad. \u201cAls dit in Gent kan aanslaan, kan dat ook in andere steden. Ik wil van Fitchen een echte keten maken en uitbreiden naar andere steden. Van zodra het juiste pand zich aanbiedt, ga ik ervoor! Ook ondernemers die mee in dit project willen stappen, mogen mij altijd contacteren\u201d, zegt Mortier.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Gentse keten voor gezonde fastfood Fitchen wil uitbreiden naar andere steden. Van zodra het juiste pand of de juiste partner zich aandient, waagt de horecaformule de sprong. \u00a0 Porties voor sporters Fitchen, het geesteskind van voormalig sport- en voedingsadviseur Koen Mortier, is klaar voor expansie. De formule bestaat vandaag uit drie fastfoodrestaurants in Gent, […]<\/p>\n","protected":false},"author":1,"featured_media":34404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nHorecaconcept Fitchen wil groeien met dieet-fastfood - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/horecaconcept-fitchen-wil-groeien-met-dieet-fastfood\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horecaconcept Fitchen wil groeien met dieet-fastfood - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Gentse keten voor gezonde fastfood Fitchen wil uitbreiden naar andere steden. 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