{"id":34696,"date":"2019-07-22T12:08:10","date_gmt":"2019-07-22T12:08:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/google-launches-personalised-department-store\/"},"modified":"2019-07-22T12:08:10","modified_gmt":"2019-07-22T12:08:10","slug":"google-launches-personalised-department-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/google-launches-personalised-department-store\/","title":{"rendered":"Google lanceert gepersonaliseerd warenhuis"},"content":{"rendered":"

Google<\/strong> is steeds meer een online warenhuis op zich: in de Verenigde Staten heeft het de nieuwe versie van Google Shopping gelanceerd, met rechtstreekse check-out en sterke personalisatie.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Ge\u00efnspireerd door je onlinegedrag<\/h2>\n

Je hoeft niet eens meer verder te klikken dan Google om in de Verenigde Staten te shoppen: na een jaar testen heeft de zoekmachine er namelijk de vernieuwde versie van Google Shopping uitgerold. Daar kunnen shoppers voortaan een volledig gepersonaliseerd winkelcentrum<\/a> vinden, inclusief video\u2019s en reviews, net zoals ze dat bij Amazon zouden vinden.<\/p>\n

\u00a0<\/p>\n

Wie inlogt met zijn Google-account krijgt een overzicht van categorie\u00ebn te zien, maar er zijn ook meteen vakken met \u2018aangeraden\u2019 producten, getiteld “Picks for you” (Keuzes voor jou) en “Inspired by your Google activity” (Ge\u00efnspireerd door je activiteit op Google). Fysieke winkels in de buurt worden eveneens getoond, soms met de mogelijkheid om hun voorraden te doorzoeken.<\/p>\n

\u00a0<\/p>\n

Kopen bij Google<\/h2>\n

Ook het zoeken naar producten is sterk gepersonaliseerd: de resultaten worden gesorteerd en vallen te filteren op eigenschappen zoals prijs, merk of \u2018deals\u2019. De Google Shopping-pagina is zelfs voorzien van een eigen winkelkar, zodat onlineshoppers hun aankopen samen kunnen bundelen en afrekenen.\u00a0<\/p>\n

\u00a0<\/p>\n

Voor sommige producten hoeven gebruikers de Google-pagina immers niet meer te verlaten: items met het label \u2018Buy with Google\u2019 kunnen rechtstreeks bij Google worden gekocht. De zoekmachine staat dan ook garant voor de retours en de klantendienst. Verzending door Google Express is eveneens op komst, laat de blog 9to5Google weten.<\/p>\n

\u00a0<\/p>\n

Nog dit jaar zou de nieuwe Google Shopping naar andere regio\u2019s worden uitgerold. De versie werd al getest in India en Frankrijk, maar in de Benelux is de dienst nog niet beschikbaar.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Google is steeds meer een online warenhuis op zich: in de Verenigde Staten heeft het de nieuwe versie van Google Shopping gelanceerd, met rechtstreekse check-out en sterke personalisatie. \u00a0 Ge\u00efnspireerd door je onlinegedrag Je hoeft niet eens meer verder te klikken dan Google om in de Verenigde Staten te shoppen: na een jaar testen heeft […]<\/p>\n","protected":false},"author":1,"featured_media":34694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nGoogle lanceert gepersonaliseerd warenhuis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Google is 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