{"id":34820,"date":"2019-07-26T16:52:11","date_gmt":"2019-07-26T16:52:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/river-island-embraces-forgotten-customer-harpenne\/"},"modified":"2019-07-26T16:52:11","modified_gmt":"2019-07-26T16:52:11","slug":"river-island-embraces-forgotten-customer-harpenne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/","title":{"rendered":"River Island gaat voor &quot;vergeten klant&quot; met Harpenne"},"content":{"rendered":"<p><strong>River Island <\/strong>lanceert <strong>Harpenne<\/strong>, een nieuw modemerk voor een oudere doelgroep. Het label is vanaf september online te koop en wil \u201cde vergeten consument een stem geven\u201d.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Online lancering<\/h2>\n<p>Het fast-fashionbedrijf River Island, dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-weg-uit-belgi%C3%AB-en-nederland%C2%A0\" target=\"_blank\" rel=\"noopener\">fors moest herstructureren door de verscherpte concurrentie<\/a> van ketens zoals <strong>Primark<\/strong>, richt zijn pijlen nu op de rijpere consument. Met de lancering van Harpenne wil het label vrouwen boven de veertig kleden met tijdloze stukken die ook het hele jaar door kunnen worden gedragen.<\/p>\n<p>\nDe collectie bestaat uit 120 items met prijzen die vari\u00ebren tussen de 25 en de 100 Britse pond (28 \u00e0 111 euro) en zal vanaf september online verkrijgbaar zijn. Over de opening van fysieke winkels is voorlopig nog geen sprake.<\/p>\n<p>\u00a0<\/p>\n<h2>\u201cEen enorm gat in de markt\u201d<\/h2>\n<p>Harpenne beweert in een persbericht dat alle gebruikte materialen van ethische en duurzame herkomst zijn en dat de kledingstukken voor verschillende lichaamstypes zijn ontworpen. \u201cWe <a href=\"https:\/\/www.independent.co.uk\/life-style\/fashion\/harpenne-river-island-women-over-40-older-september-2019-a9019966.html\" target=\"_blank\" rel=\"noopener\">zagen een enorm gat in de markt<\/a>: we willen de vergeten klant een stem geven\u201d, aldus Fiona Lambert, hoofd business development bij River Island.<\/p>\n<p>\n\u201cDe items in de collectie zijn ge\u00efnspireerd door cultuur en individualiteit. Bedoeld voor vrouwen met attitude, wil Harpenne een revolutie brengen in het retailaanbod zodat alle vrouwen hun gevoel voor stijl kunnen omhelzen en zich zeker kunnen voelen, ongeacht hun leeftijd\u201d, klinkt het nog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>River Island lanceert Harpenne, een nieuw modemerk voor een oudere doelgroep. Het label is vanaf september online te koop en wil \u201cde vergeten consument een stem geven\u201d. \u00a0 Online lancering Het fast-fashionbedrijf River Island, dat fors moest herstructureren door de verscherpte concurrentie van ketens zoals Primark, richt zijn pijlen nu op de rijpere consument. Met [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>River Island gaat voor &quot;vergeten klant&quot; met Harpenne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"River Island lanceert Harpenne, een nieuw modemerk voor een oudere doelgroep. Het label is vanaf september online te koop en wil de vergeten consument een stem geven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"River Island gaat voor &quot;vergeten klant&quot; met Harpenne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"River Island lanceert Harpenne, een nieuw modemerk voor een oudere doelgroep. Het label is vanaf september online te koop en wil de vergeten consument een stem geven.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-26T16:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg?fit=1121%2C777&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1121\" \/>\n\t<meta property=\"og:image:height\" content=\"777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"River Island gaat voor &quot;vergeten klant&quot; met Harpenne\",\"datePublished\":\"2019-07-26T16:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/\"},\"wordCount\":223,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/\",\"name\":\"River Island gaat voor &quot;vergeten klant&quot; met Harpenne - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/river-island-embraces-forgotten-customer-harpenne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg\",\"datePublished\":\"2019-07-26T16:52:11+00:00\",\"description\":\"River Island lanceert Harpenne, een nieuw modemerk voor een oudere doelgroep. 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