{"id":34834,"date":"2019-07-29T10:22:45","date_gmt":"2019-07-29T10:22:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zeeman-heading-250-spanish-outlets\/"},"modified":"2019-07-29T10:22:45","modified_gmt":"2019-07-29T10:22:45","slug":"zeeman-heading-250-spanish-outlets","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zeeman-heading-250-spanish-outlets\/","title":{"rendered":"Zeeman naar 250 winkels in Spanje"},"content":{"rendered":"<p>Spanje heeft potentieel voor 250 winkels van <strong>Zeeman<\/strong>. De 43 vestigingen doen het er opvallend goed en nieuwe openingen volgen elkaar aan hoog tempo op.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Lagere lonen en huren<\/h2>\n<p>Discountketen Zeeman is aan een snelle expansie bezig in Spanje, al wordt het daar uitgesproken als\u00a0&#8216;Seem\u00e1n&#8217;. Vandaag zijn er al 43 winkels van de Nederlandse keten, die er ginds verder quasi identiek uitzien als elders. In het crisisgetroffen land slaat het concept van textiel aan discountprijzen goed aan: ook C&amp;A en Hema zijn succesvol in Spanje.<\/p>\n<p>\nEr zou dan ook <a href=\"https:\/\/www.trouw.nl\/buitenland\/spanje-went-snel-aan-het-graaien-in-de-kledingbakken-van-seeman~bc67cc88\/\" target=\"_blank\" rel=\"noopener\">potentieel zijn voor zo\u2019n 250 winkels<\/a>, laat Zeeman-CEO Erik-Jan Mares weten aan Trouw. Al in 2020 moet het aantal Spaanse vestigingen oplopen tot honderd. Niet alleen is er omwille van de crisis veel vraag naar het budgettextiel van de retailer, in Spanje is er ook nog minder concurrentie vanwege e-commerce. Bovendien boekt Zeeman er \u201chele goede rendementen\u201d dankzij zowel lagere lonen als huurprijzen.<\/p>\n<p>\u00a0<\/p>\n<h2>Olievlekstrategie<\/h2>\n<p>De expansie verloop volgens een olievlekstrategie: Zeeman trok eerst via Frankrijk naar Cataloni\u00eb. De eerste winkel in Valencia is vervolgens net opengegaan. Zaragoza volgt, waarna Madrid en Andalusi\u00eb aan de beurt zijn. De keten met de matroos wil daarna al naar een volgend \u201czuidelijk land\u201d, mogelijk Portugal. Al wordt dat laatste nog niet bevestigd.<\/p>\n<p>\nQua locaties zoekt Zeeman de woonwijken op, waar de discounter zich als buurtwinkel wil positioneren. De formule zegt er ook een breder publiek aan te trekken. Met de zuidelijke groei vangt Mares bovendien de krimpende Nederlandse markt op, waar Zeeman in de afgelopen vier jaar 29 winkels sloot. In de komende tijd <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/geen-zeeman-meer-elk-dorp\" target=\"_blank\" rel=\"noopener\">zitten er nog sluitingen aan te komen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spanje heeft potentieel voor 250 winkels van Zeeman. De 43 vestigingen doen het er opvallend goed en nieuwe openingen volgen elkaar aan hoog tempo op.\u00a0 \u00a0 Lagere lonen en huren Discountketen Zeeman is aan een snelle expansie bezig in Spanje, al wordt het daar uitgesproken als\u00a0&#8216;Seem\u00e1n&#8217;. Vandaag zijn er al 43 winkels van de Nederlandse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zeeman naar 250 winkels in Spanje - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Spanje heeft potentieel voor 250 winkels van Zeeman, daar bekend als Seem\u00e1n. De 43 vestigingen doen het er opvallend goed en nieuwe openingen volgen elkaar aan hoog tempo op.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zeeman-heading-250-spanish-outlets\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeeman naar 250 winkels in Spanje - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Spanje heeft potentieel voor 250 winkels van Zeeman, daar bekend als Seem\u00e1n. 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