{"id":35135,"date":"2019-08-13T07:51:13","date_gmt":"2019-08-13T07:51:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-trials-subscription-kids-sneakers\/"},"modified":"2019-08-13T07:51:13","modified_gmt":"2019-08-13T07:51:13","slug":"nike-trials-subscription-kids-sneakers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nike-trials-subscription-kids-sneakers\/","title":{"rendered":"Nike lanceert abonnement voor kinderschoenen"},"content":{"rendered":"<p>In de Verenigde Staten gaat <strong>Nike<\/strong> van start met een nieuwe abonnementsformule voor kindersneakers. Daarmee tracht de sportkledingreus een antwoord te vinden op de toenemende concurrentie.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Merktrouw<\/h2>\n<p>De nieuwe abonnementsformule \u2018Adventure Club\u2019 is gericht op twee- tot tienjarigen en geeft abonnees recht op een paar nieuwe sneakers eens per maand, per twee maanden of per drie maanden (afhankelijk van het gekozen abonnementsniveau). De maandelijkse vergoeding bedraagt respectievelijk 50, 30 en 20 dollar (ongeveer 45, 27 en 22 euro).<\/p>\n<p>\u00a0<\/p>\n<p>Met Adventure Club wil Nike zijn klanten steviger aan zich binden: het merk ondervindt op zijn thuismarkt hevige concurrentie van grote rivaal <strong>Adidas<\/strong> en ook retromerken als <strong>Reebok<\/strong> en <strong>Fila<\/strong> kennen een heropleving. De Amerikaanse kinderschoenenmarkt wordt geschat op een tiental miljard dollar (negen miljard euro) per jaar.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;De grootste uitdaging van de formule was om de ouders te helpen de <a href=\"https:\/\/www.reuters.com\/article\/us-nike-kids\/nike-aims-sneaker-subscriber-scheme-at-10-billion-u-s-kids-market-idUSKCN1V2161\" target=\"_blank\" rel=\"noopener\">juiste schoen te vinden voor kinderen met constant groeiende voeten<\/a>, zonder dat ze daarvoor naar de winkel hoeven te komen \u00e9n zonder een hele reeks retourzendingen&#8221;, zei projectmanager Dave Cobban daarover tegen Reuters. Wie intekent, krijgt daarom ook een maattabel opgestuurd in de vorm van een koelkastmagneet. Zo kunnen de ouders thuis de juiste schoenmaat van hun kind bepalen. Tijdens het pilootprogramma met 10.000 leden bleek dat ongeveer 15% van de abonnees bij hun eerste bestelling een verkeerde maat bestelden. Nadien zakte dat aandeel naar minder dan 5%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de Verenigde Staten gaat Nike van start met een nieuwe abonnementsformule voor kindersneakers. Daarmee tracht de sportkledingreus een antwoord te vinden op de toenemende concurrentie. \u00a0 Merktrouw De nieuwe abonnementsformule \u2018Adventure Club\u2019 is gericht op twee- tot tienjarigen en geeft abonnees recht op een paar nieuwe sneakers eens per maand, per twee maanden of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike lanceert abonnement voor kinderschoenen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike lanceert in de VS een abonnementsformule voor kindersneakers. 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