{"id":3525,"date":"2013-07-09T11:12:23","date_gmt":"2013-07-09T11:12:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/glacio-wil-hele-keten-van-ijsboerke-shops\/"},"modified":"2013-07-09T11:12:23","modified_gmt":"2013-07-09T11:12:23","slug":"glacio-wil-hele-keten-van-ijsboerke-shops","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/glacio-wil-hele-keten-van-ijsboerke-shops\/","title":{"rendered":"Glacio wil hele keten van IJsboerke Shops"},"content":{"rendered":"<h2>IJsboerke Shops op komst\u00a0<\/h2>\n<p>Begin dit jaar leek IJsboerke nog op sterven na dood, maar <a href=\"nl\/belgie\/food\/item\/15254-personeel-ijsboerke-keurt-overname-door-glacio-goed\" target=\"_blank\" rel=\"noopener\">sinds de overname door Glacio<\/a> timmert het legendarische merk volop aan de weg terug. In hartje Antwerpen opent het op en top Belgische ijsmerk\u00a0<strong>binnenkort een tweede IJsboerke Shop<\/strong>. Die take-away komt in de Sint-Pieterstraat, tussen de Melkmarkt en de Groenplaats.<\/p>\n<p>\u00a0<\/p>\n<p>Glacio gelooft naar eigen zeggen sterk in dit concept: &#8220;<strong>In het Wijnegem Shopping Center ging het eerste winkelpunt open<\/strong> en na het centrum van Antwerpen zal deze winkelformule ook op andere plaatsen toegepast worden.&#8221; Waar er nog IJsboerke Shops komen en over welke aantallen het gaat, is echter nog niet bekend.<\/p>\n<p>\u00a0<\/p>\n<h2>Al 30.000 Facebook-lik(k)ers<\/h2>\n<p>Met die IJsboerke Shops wil de nieuwe eigenaar het <strong>merk sterker onder de mensen brengen<\/strong>. De marketing daartoe draait trouwens op volle toeren, met onder meer een deelname aan Vlaanderen Muziekland en nieuwe innovaties rond de figuren van Studio 100. IJsboerke maakt daarbij ook volop gebruik van sociale media: &#8220;In enkele maanden tijd evolueerde het aantal <em>lik(k)ers<\/em> van 6.000 naar ruim 30.000&#8243;, klinkt het in Beerse.<\/p>\n<p>\u00a0<\/p>\n<p>Geen overbodige investering, want <strong>h\u00e9t marketingwapen van IJsboerke &#8211; de hele vloot overbekende bestelwagentjes &#8211; is nu al maanden volledig uit het straatbeeld verdwenen<\/strong>. Meteen na de overname had Glacio zijn huis-aan-huisafdeling in de etalage gezet. Begin deze maand werd een groot deel daarvan &#8211; zo&#8217;n 50.000 adressen &#8211; <a href=\"nl\/belgie\/food\/item\/16062-eismann-neemt-deel-klantenbestand-ijsboerke-over\" target=\"_blank\" rel=\"noopener\">overgenomen door Eismann<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>IJsboerke hield echter de levering aan de horecaklanten in eigen regie. &#8220;Hiervoor werd een service directe distributie opgestart, waardoor een deel van de vroegere home-vending medewerkers aan boord gehouden wordt en een <strong>flink aantal IJsboerke-vrachtwagens in het dagelijkse straatbeeld aanwezig zullen blijven<\/strong>&#8220;, klinkt het nog bij Glacio.<\/p>\n<p>\u00a0<\/p>\n<p>De consument kan er dan wel niet meer bij terecht voor zijn aankopen, maar dat mag geen probleem zijn, benadrukt de nieuwe eigenaar: &#8220;De IJsboerke-producten zijn <strong>beschikbaar in ruim 99% van het retailkanaal<\/strong>, alsook bij ruim 5.000 horecazaken doorheen het land&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IJsboerke Shops op komst\u00a0 Begin dit jaar leek IJsboerke nog op sterven na dood, maar sinds de overname door Glacio timmert het legendarische merk volop aan de weg terug. In hartje Antwerpen opent het op en top Belgische ijsmerk\u00a0binnenkort een tweede IJsboerke Shop. Die take-away komt in de Sint-Pieterstraat, tussen de Melkmarkt en de Groenplaats. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glacio wil hele keten van IJsboerke Shops - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/glacio-wil-hele-keten-van-ijsboerke-shops\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glacio wil hele keten van IJsboerke Shops - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"IJsboerke Shops op komst\u00a0 Begin dit jaar leek IJsboerke nog op sterven na dood, maar sinds de overname door Glacio timmert het legendarische merk volop aan de weg terug. In hartje Antwerpen opent het op en top Belgische ijsmerk\u00a0binnenkort een tweede IJsboerke Shop. Die take-away komt in de Sint-Pieterstraat, tussen de Melkmarkt en de Groenplaats. 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