{"id":35338,"date":"2019-08-22T07:28:12","date_gmt":"2019-08-22T07:28:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pauwel-wiertsema-new-ceo-hellofresh-benelux\/"},"modified":"2019-08-22T07:28:12","modified_gmt":"2019-08-22T07:28:12","slug":"pauwel-wiertsema-new-ceo-hellofresh-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pauwel-wiertsema-new-ceo-hellofresh-benelux\/","title":{"rendered":"Pauwel Wiertsema nieuwe baas HelloFresh Benelux"},"content":{"rendered":"<p>CEO Maartje Frederiks verlaat <strong>HelloFresh<\/strong>, acht jaar nadat ze de Nederlandse tak mee opstartte. Pauwel Wiertsema, momenteel COO van de maaltijdboxbezorger, is haar opvolger.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Taak voltooid&#8221;<\/h2>\n<p>Frederiks zal het bedrijf begin volgende maand verlaten: de CEO geeft in een persbericht aan dat het een moeilijke beslissing was, maar dat ze haar taak als oprichter van het bedrijf als voltooid beschouwt. Ze acht de tijd rijp voor &#8220;een nieuw avontuur&#8221;. &#8220;Ik weet dat ik afscheid neem van een uniek en mooi bedrijf. Ik ben trots op wat we bereikt hebben, waarvan velen dachten dat dit niet mogelijk was. Door de jaren heen hebben we ons aanbod enorm uitgebreid, onze service continu verbeterd en zijn we marktleider geworden&#8221;, zegt de huidige CEO in een persbericht.<\/p>\n<p>\u00a0<\/p>\n<p>Wiertsema, haar opvolger bij de maaltijdpakketbezorger, was reeds directielid en &#8216;chief operations officer&#8217; van HelloFresh. Het opvolgingsproces voor zijn huidige functie is ook reeds in gang gezet, laat het bedrijf nog weten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO Maartje Frederiks verlaat HelloFresh, acht jaar nadat ze de Nederlandse tak mee opstartte. Pauwel Wiertsema, momenteel COO van de maaltijdboxbezorger, is haar opvolger. \u00a0 &#8220;Taak voltooid&#8221; Frederiks zal het bedrijf begin volgende maand verlaten: de CEO geeft in een persbericht aan dat het een moeilijke beslissing was, maar dat ze haar taak als oprichter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pauwel Wiertsema nieuwe baas HelloFresh Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"CEO Maartje Frederiks verlaat HelloFresh, acht jaar nadat ze de Nederlandse tak mee opstartte. 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