{"id":35481,"date":"2019-08-29T08:28:04","date_gmt":"2019-08-29T08:28:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/troccom-rebaptise-happy-troc\/"},"modified":"2019-08-29T08:28:04","modified_gmt":"2019-08-29T08:28:04","slug":"troccom-rebaptise-happy-troc","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/troccom-rebaptise-happy-troc\/","title":{"rendered":"Troc.com wordt Happy Troc"},"content":{"rendered":"<p>Na de overname van <strong>Troc.com<\/strong> door de <strong>Happy Cash Group<\/strong> in de eerste helft van 2019, worden alle Troc.com-winkels de komende twee jaar omgedoopt tot <strong>Happy Troc<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Harmonisatie<\/h2>\n<p>De naamsverandering moet voor meer harmonisatie zorgen binnen de groep. Tweedehandsketen Troc.com, die een honderdtal vestigingen telt en ook in Belgi\u00eb actief is, werd in het voorjaar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/happy-cash-doet-tweedehandskoopje-met-troccom\" target=\"_blank\" rel=\"noopener\">overgenomen door zijn Franse sectorgenoot Happy Cash<\/a>. De franchisenemers van Troc.com zullen ook nieuwe diensten, zoals het herstellen en verhuren van smartphones, aan hun klanten kunnen aanbieden. Happy Cash richt zich vooral op de verkoop van elektronicaproducten, terwijl Troc.com zich tot dusver altijd meer heeft geconcentreerd op brocante en meubels.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Happy Troc is de <a href=\"http:\/\/www.ecommercemag.fr\/Thematique\/techno-ux-1226\/Breves\/Troc-com-devient-Happy-Troc-341919.htm\" target=\"_blank\" rel=\"noopener\">bundeling van alle knowhow<\/a> die aanwezig is binnen de groep Happy Cash&#8221;, zegt directeur Pascal Lebert aan ecommercemag.fr. &#8220;Hoewel het merk zijn corebusiness behoudt, met name de verkoop van meubels, decoratieartikelen en huishoudelijke apparaten, zal het zijn serviceaanbod en hightech-afdeling verder ontwikkelen, om aan een groeiende vraag in dit segment te voldoen.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na de overname van Troc.com door de Happy Cash Group in de eerste helft van 2019, worden alle Troc.com-winkels de komende twee jaar omgedoopt tot Happy Troc. \u00a0 Harmonisatie De naamsverandering moet voor meer harmonisatie zorgen binnen de groep. Tweedehandsketen Troc.com, die een honderdtal vestigingen telt en ook in Belgi\u00eb actief is, werd in het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Troc.com wordt Happy Troc - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na de overname van Troc.com door de Happy Cash Group eerder dit jaar, worden alle Troc.com-winkels de komende twee jaar omgedoopt tot 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