{"id":35571,"date":"2019-09-02T14:52:34","date_gmt":"2019-09-02T14:52:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-drop-lowest-price-guarantee-belgium\/"},"modified":"2019-09-02T14:52:34","modified_gmt":"2019-09-02T14:52:34","slug":"jumbo-drop-lowest-price-guarantee-belgium","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-drop-lowest-price-guarantee-belgium\/","title":{"rendered":"Gooit Jumbo in Belgi\u00eb laagsteprijsgarantie overboord?"},"content":{"rendered":"<p>Mogelijk zal <strong>Jumbo<\/strong> in Belgi\u00eb niet de laagste prijs garanderen, nochtans \u00e9\u00e9n van de \u2018zeven zekerheden\u2019 op de Nederlandse thuismarkt. De supermarktketen wil een prijzenoorlog met marktleider <strong>Colruyt<\/strong> vermijden.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Geen frontale confrontatie<\/h2>\n<p>Volgens verschillende (anonieme) bronnen is de kans groot dat foodretailer Jumbo bij zijn komst naar Belgi\u00eb <a href=\"https:\/\/www.distrifood.nl\/buitenland\/nieuws\/2019\/09\/jumbo-praat-over-belgie-compensatie-101126630\" target=\"_blank\" rel=\"noopener\">voor een andere prijsaanpak zal kiezen dan op zijn thuismarkt<\/a>, schrijft het Nederlandse vakblad Distrifood. Het nieuws is opmerkelijk omdat die laagste prijs de kern vormt van de positionering van de keten: het is immers \u00e9\u00e9n van de \u2019zeven zekerheden\u2019 die de retailer belooft aan zijn Nederlandse klanten. Over de houdbaarheid van die garantie op de Belgische markt werd al langer gespeculeerd: Colruyt is immers marktleider geworden met een laagsteprijsgarantie, en de vraag is wat er gebeurt als twee concurrenten hetzelfde beloven&#8230; Het lijkt erop dat Jumbo een frontale confrontatie met Colruyt liefst uit de weg gaat.<\/p>\n<p>\u00a0<\/p>\n<p>Een regelrecht oorlogje met rivaal <strong>Albert Heijn<\/strong> daarentegen ziet de keten duidelijk w\u00e9l zitten: op twee van de eerste drie Belgische locaties \u2013 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/%E2%80%9Cjumbo-belgi%C3%AB-van-start-op-oververzadigde-locatie%E2%80%9D\" target=\"_blank\" rel=\"noopener\">namelijk Pelt en Rijkevorsel<\/a> \u2013 vestigt Jumbo zich pal naast de Nederlandse marktleider. In Pelt bereidt die zich trouwens al voor op de clash: de winkel is dicht voor verbouwingen en heropent volgend weekend.<\/p>\n<p>\u00a0<\/p>\n<p>Voorts blijkt dat Jumbo ervan uitgaat dat de Belgische winkels een stuk omzet zullen weghalen bij Nederlandse Jumbo-vestigingen die zich nabij de grens bevinden: het bedrijf voert gesprekken met zijn franchisenemers over compensatie. Ook zouden Nederlandse ondernemers de kans krijgen om in Belgi\u00eb een winkel te openen. In elk geval wordt de concurrentie hevig: &#8220;Jumbo zal in Belgi\u00eb iets laten zien wat we hier nog niet kennen&#8221;, klinkt het.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mogelijk zal Jumbo in Belgi\u00eb niet de laagste prijs garanderen, nochtans \u00e9\u00e9n van de \u2018zeven zekerheden\u2019 op de Nederlandse thuismarkt. De supermarktketen wil een prijzenoorlog met marktleider Colruyt vermijden. \u00a0 Geen frontale confrontatie Volgens verschillende (anonieme) bronnen is de kans groot dat foodretailer Jumbo bij zijn komst naar Belgi\u00eb voor een andere prijsaanpak zal kiezen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gooit Jumbo in Belgi\u00eb laagsteprijsgarantie overboord? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mogelijk zal Jumbo in Belgi\u00eb niet de laagste prijs garanderen, nochtans een hoeksteen in Nederland. 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