{"id":3579,"date":"2013-07-17T09:46:31","date_gmt":"2013-07-17T09:46:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/marketingtopman-zalando-verkast-naar-peek-cloppenburg\/"},"modified":"2013-07-17T09:46:31","modified_gmt":"2013-07-17T09:46:31","slug":"marketingtopman-zalando-verkast-naar-peek-cloppenburg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/marketingtopman-zalando-verkast-naar-peek-cloppenburg\/","title":{"rendered":"Marketingtopman Zalando verkast naar Peek &amp; Cloppenburg"},"content":{"rendered":"<h2>Zalando toch naar meer lokale marketingaanpak<\/h2>\n<p>Meermann werkte drie jaar voor Zalando. Hij was er <strong>verantwoordelijk voor alle nationale websites van de groep<\/strong>. Zijn taak bestond er dan ook in om de naamsbekendheid van de onderneming zo sterk mogelijk te verhogen en zoveel mogelijk omzet te draaien.<\/p>\n<p>Bij Zalando wordt Meermann <strong>vervangen door de Zwitser Arne Schenker<\/strong>, die vorig jaar nog als marketing manager aan de slag was bij Procter &amp; Gamble in zijn thuisland.<\/p>\n<p>Zalando, dat in 2012 een omzet boekte van 1,2 miljard euro, maakt van de wijziging gebruik om zijn gecentraliseerde marketingaanpak om te gooien en <strong>toch meer te kiezen voor een lokale benadering van de markten<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando toch naar meer lokale marketingaanpak Meermann werkte drie jaar voor Zalando. Hij was er verantwoordelijk voor alle nationale websites van de groep. Zijn taak bestond er dan ook in om de naamsbekendheid van de onderneming zo sterk mogelijk te verhogen en zoveel mogelijk omzet te draaien. Bij Zalando wordt Meermann vervangen door de Zwitser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingtopman Zalando verkast naar Peek &amp; Cloppenburg - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/marketingtopman-zalando-verkast-naar-peek-cloppenburg\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingtopman Zalando verkast naar Peek &amp; Cloppenburg - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zalando toch naar meer lokale marketingaanpak Meermann werkte drie jaar voor Zalando. Hij was er verantwoordelijk voor alle nationale websites van de groep. Zijn taak bestond er dan ook in om de naamsbekendheid van de onderneming zo sterk mogelijk te verhogen en zoveel mogelijk omzet te draaien. 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