{"id":35916,"date":"2019-09-17T08:20:10","date_gmt":"2019-09-17T08:20:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-test-sales-external-brands\/"},"modified":"2019-09-17T08:20:10","modified_gmt":"2019-09-17T08:20:10","slug":"hm-test-sales-external-brands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-test-sales-external-brands\/","title":{"rendered":"H&amp;M test verkoop van externe merken"},"content":{"rendered":"<p>Gisteren liet <strong>H&amp;M Group<\/strong> weten dat de budgetmodeketen <strong>H&amp;M<\/strong>, die het grootste deel van de groepsomzet vertegenwoordigt, de verkoop van externe merken en producten gaat\u00a0testen. Een ingrijpende strategiewijziging.<\/p>\n<p><!--break--><\/p>\n<h2>\nNieuwe klanten aantrekken<\/h2>\n<p>Sommige van de nieuwere, kleinere merken van het modeconcern, zoals <strong>&amp; Other Stories<\/strong> en <strong>Arket<\/strong>, verkopen al een selectie van externe merken naast hun eigen producten. Een initiatief in dezelfde richting zou voor H&amp;M een fundamentele strategiewijziging inhouden en een mogelijke stap in de richting van directe concurrentie met online multimerkretailers zoals het Duitse <strong>Zalando<\/strong> en het Britse <strong>ASOS<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Een woordvoerder van het Zweedse modebedrijf zei aan Reuters dat het aanvullen van de eigen collectie met externe merken <a href=\"http:\/\/www.reuters.com\/article\/us-h-m-sales-brands\/hm-to-test-selling-external-brands-in-strategy-shift-idUSKBN1W11KB\" target=\"_blank\" rel=\"noopener\">hopelijk nieuwe klanten zou aantrekken<\/a>, maar weigerde meer details over de proef bekend te maken. \u2019s Werelds\u00a0tweede grootste modewinkel \u2013 na <strong>Inditex<\/strong> \u2013 ziet zijn winst al\u00a0drie\u00a0opeenvolgende jaren dalen. Gisteren maakte de groep nog een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zomercollecties-doen-omzet-hm-group-sterk-stijgen\" target=\"_blank\" rel=\"noopener\">omzetstijging van 8% voor het derde kwartaal bekend<\/a>\u00a0(bij constante wisselkoersen), maar analisten en beleggers vrezen dat de winst opnieuw zal tegenvallen. De definitieve cijfers volgen op 3 oktober.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gisteren liet H&amp;M Group weten dat de budgetmodeketen H&amp;M, die het grootste deel van de groepsomzet vertegenwoordigt, de verkoop van externe merken en producten gaat\u00a0testen. Een ingrijpende strategiewijziging. Nieuwe klanten aantrekken Sommige van de nieuwere, kleinere merken van het modeconcern, zoals &amp; Other Stories en Arket, verkopen al een selectie van externe merken naast hun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M test verkoop van externe merken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gisteren liet H&amp;M Group weten dat de budgetmodeketen 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