{"id":35951,"date":"2019-09-18T10:56:04","date_gmt":"2019-09-18T10:56:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zara-installs-automatic-parcel-machines-shops\/"},"modified":"2019-09-18T10:56:04","modified_gmt":"2019-09-18T10:56:04","slug":"zara-installs-automatic-parcel-machines-shops","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zara-installs-automatic-parcel-machines-shops\/","title":{"rendered":"Zara installeert pakketautomaten in winkels"},"content":{"rendered":"<p><strong>Zara <\/strong>test nu ook in Duitsland pakketautomaten in haar winkels: in de flagshipstore in Hamburg is plaats voor liefst 700 pakketten. Op die manier wil de modeketen click&amp;collect stimuleren.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Binnen de 15 seconden<\/h2>\n<p>In de flagshipstore van Zara in Hamburg is voortaan een pakketautomaat te vinden. Het is de eerste in zijn soort in Duitsland voor de retailer, die wel al lockers voor het ophalen van onlinebestellingen heeft ge\u00efnstalleerd in vestigingen in onder andere Parijs, Madrid en Londen.<\/p>\n<p>\nDe nieuwe automaat in Hamburg is weliswaar geen gewone pakketjeskluis: de automaat is volledig ingebouwd achter een wand in de winkel en biedt ruimte aan 700 pakketten. Het heeft dan ook twee maanden geduurd om de winkel om te bouwen en de verkoopoppervlakte van het vlaggenschip is erdoor verkleind.\u00a0<\/p>\n<p>\nHet voordeel: binnen de 15 seconden haalt de automaat een pakketje naar boven en klanten hoeven niet meer aan de kassa\u2019s aan te schuiven om kleren op te halen die ze via click&amp;collect hebben besteld. Voor de afhalingen is zelfs een <a href=\"https:\/\/www.textilwirtschaft.de\/business\/news\/auslieferung-in-15-sekunden-zara-eroeffnet-ersten-paketautomaten-in-deutschland-221549?crefresh=1\" target=\"_blank\" rel=\"noopener\">speciale ruimte voorzien op de eerste verdieping<\/a>. Dat schrijft Textilwirtschaft. Wel is de automaat alleen bereikbaar tijdens de openingsuren van de winkel, aangezien ze binnenin te vinden is.<\/p>\n<p>\u00a0<\/p>\n<h2>Winkels inzetten voor e-commerce<\/h2>\n<p>De keuze voor de vestiging in Hamburg is wellicht niet toevallig, aangezien het Duitse hoofdkantoor van moederbedrijf <strong>Inditex <\/strong>er op een steenworp vandaan is gehuisvest. Mogelijk worden de resultaten van de automaat dus nauwgezet opgevolgd vooraleer een verdere uitrol wordt overwogen.<\/p>\n<p>\nInditex heeft uitgesproken ambities op het gebied van e-commerce: <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/inditex-dankt-winstgroei-aan-integratie-online-en-offline\" target=\"_blank\" rel=\"noopener\">online is momenteel de sterkste groeipoot<\/a> en het Spaanse bedrijf\u00a0heeft zich tot doel gesteld <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/inditex-haalt-recordomzet-uitdagende-modemarkt\" target=\"_blank\" rel=\"noopener\">tegen 2020 in alle landen online aanwezig<\/a> te zijn met alle merken van de groep, ook waar nog geen fysieke winkels zijn.\u00a0<\/p>\n<p>\nGebruikmaken van de fysieke winkels door middel van click&amp;collect is niettemin een manier om de hoge logistieke kosten van e-commerce te verlagen. De modegroep biedt daarom gratis levering aan voor klanten die in de winkel ophalen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara test nu ook in Duitsland pakketautomaten in haar winkels: in de flagshipstore in Hamburg is plaats voor liefst 700 pakketten. Op die manier wil de modeketen click&amp;collect stimuleren. \u00a0 Binnen de 15 seconden In de flagshipstore van Zara in Hamburg is voortaan een pakketautomaat te vinden. Het is de eerste in zijn soort in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zara installeert pakketautomaten in winkels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zara test nu ook in Duitsland pakketautomaten in haar winkels: in Hamburg is plaats voor liefst 700 pakketten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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