{"id":36108,"date":"2019-09-25T10:36:39","date_gmt":"2019-09-25T10:36:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-exceeds-all-expectations\/"},"modified":"2019-09-25T10:36:39","modified_gmt":"2019-09-25T10:36:39","slug":"nike-exceeds-all-expectations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nike-exceeds-all-expectations\/","title":{"rendered":"Nike klopt alle verwachtingen"},"content":{"rendered":"

Sportmerk Nike<\/strong> klopt alle verwachtingen in zijn nieuwste kwartaal: vooral in China verkocht de sportfabrikant gevoelig meer. Op de beurs haalt het aandeel dan ook een recordkoers.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Nike geeft analisten het nakijken<\/h2>\n

In het voorbije kwartaal, wat Nike het eerste kwartaal van zijn boekjaar 2020 noemt, kwam de winst per aandeel kwam neer op 86\u00a0dollarcent (net geen 80\u00a0eurocent), terwijl analisten uitgingen van 70\u00a0dollarcent. Vorig jaar was de nettowinst nog 0,67\u00a0dollar per aandeel of 1,09\u00a0miljard dollar (een miljard euro) in totaal, nu ligt die dus 25% hoger.<\/p>\n

\u00a0<\/p>\n

De omzet bedroeg 10,66\u00a0miljard dollar (9,7\u00a0miljard euro), 7,2% meer dan een jaar eerder en beter dan de verwachte 10,44\u00a0miljard dollar (9,5\u00a0miljard euro). Dat heeft de producent van sportartikelen te danken aan groei in de schoenenverkoop (+11%), betere verkoop van sportuitrusting (+11%) en kledingverkoop (+9%). Sneakermerk Converse<\/strong> verkocht 8% meer.<\/p>\n

\u00a0<\/p>\n

China en vrouwen<\/h2>\n

In Noord-Amerika steeg de omzet met 4%, maar grote groeier is vooral de regio China<\/a>, waar Nike 27% meer omzet behaalde. Ondanks de Chinees-Amerikaanse handelsoorlog wist de sportfabrikant er zijn aanwezigheid in het laatste jaar te verdubbelen.\u00a0<\/p>\n

\u00a0<\/p>\n

Ook e-commerce is een belangrijke groeipoot: CEO Mark Parker laat aan CNBC weten dat de onlineverkoop met liefst 42% de lucht inging<\/a>. Nike wil bovendien meer inzetten op vrouwelijke consumenten en zag dat segment dan ook dubbelcijferig groeien. Voor het merk was dit jaar trouwens het beste terug-naar-schoolseizoen ooit, met ongezien hoge verkoop van kinderschoenen.<\/p>\n

\u00a0<\/p>\n

Prijzen zelf in de hand<\/h2>\n

De winstgroei komt volgens Parker dan ook vooral door de omzetstijging in combinatie met een verbeterde brutomarge. Die steeg met 150\u00a0basispunten naar 45,7%, omdat Nike meer producten aan volle prijs wist te verkopen. Het merk kiest er immers voor om steeds meer rechtstreeks te verkopen en minder via groothandelsklanten of outlets te werken. Zo kan de schoenmaker de prijzen steviger onder controle houden.<\/p>\n

\u00a0<\/p>\n

Beleggers reageerden enthousiast op het nieuws en stuwden het aandeel meteen ruim 5,5% hoger, wat nabeurs Nike een recordkoers opleverde. Voor het lopende boekjaar rekenen analisten op een omzet van 42,09\u00a0miljard dollar (38,2\u00a0miljard euro) en een nettowinst tussen de 2,73\u00a0en 3\u00a0dollar (2,5\u00a0\u00e0 2,7\u00a0euro) per aandeel. Zelf gaat het bedrijf uit van een omzetstijging tussen de 5 en 9%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sportmerk Nike klopt alle verwachtingen in zijn nieuwste kwartaal: vooral in China verkocht de sportfabrikant gevoelig meer. Op de beurs haalt het aandeel dan ook een recordkoers. \u00a0 Nike geeft analisten het nakijken In het voorbije kwartaal, wat Nike het eerste kwartaal van zijn boekjaar 2020 noemt, kwam de winst per aandeel kwam neer op […]<\/p>\n","protected":false},"author":1,"featured_media":36106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nNike klopt alle verwachtingen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike klopt de verwachtingen in zijn nieuwste kwartaal. 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