{"id":36191,"date":"2019-09-27T14:59:03","date_gmt":"2019-09-27T14:59:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/mckinsey-co-opens-retail-laboratory\/"},"modified":"2019-09-27T14:59:03","modified_gmt":"2019-09-27T14:59:03","slug":"mckinsey-co-opens-retail-laboratory","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/mckinsey-co-opens-retail-laboratory\/","title":{"rendered":"McKinsey & Co opent retail-laboratorium"},"content":{"rendered":"

Adviesbureau McKinsey opende op 27 september in samenwerking met Mall of America een experimentele winkel, waar retailers allerlei technologie\u00ebn kunnen testen en analyseren die de winkelervaring zouden moeten transformeren.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Cycli met specifiek thema<\/h2>\n

Modern Retail Collective, zoals de winkel genoemd wordt, opende de deuren in het winkelcentrum Mall of America in Bloomington (Minnesota, in het noorden van de Verenigde Staten). De testwinkel heeft een verkoopoppervlakte van ongeveer 230\u00a0m\u00b2 en zal minstens 12 maanden open blijven. Elke 3 \u00e0 4 maanden maakt de winkel ruimte voor nieuwe technologie\u00ebn, merken en ervaringen die zijn opgebouwd rond een specifiek thema.<\/p>\n

\u00a0<\/p>\n

Bedrijven als Microsoft leveren toepassingen zoals \u2018slimme spiegels\u2019 die zijn uitgerust met een uitgebreide productcatalogus, waarmee producten buiten de paskamer virtueel getest kunnen worden. Verder heeft het retaillab een ge\u00efntegreerde cloudinfrastructuur die de klantenreis helemaal in kaart brengt, en interactieve mobiele hotspots waardoor klanten meteen toegang hebben tot allerlei productinfo en reviews. Uiteraard is er ook aandacht voor de nieuwste (mobiele) betaaltechnologie\u00ebn zoals cryptomunten.<\/p>\n

\u00a0<\/p>\n

Wel de eerste, niet de grootste<\/h2>\n

“Modern Retail Collective biedt inzichten aan retailers die winkels een nieuwe dimensie willen geven via instore-ervaringen<\/a> en technologie\u00ebn die de klantervaring en de algehele winkelprestaties zullen verbeteren”, zegt Tiffany Burns van McKinsey’s Atlanta trots.<\/p>\n

\u00a0<\/p>\n

Het initiatief doet enigszins denken aan het ambitieuze project dat RetailDetail komend voorjaar lanceert in Shopping Stadsfeestzaal in Antwerpen: \u2018The Future of Shopping\u2019 wordt een uniek lab waar winkelketens en technologiebedrijven samen de allernieuwste concepten gaan testen<\/a>, op wel 5.500m\u00b2 over twee verdiepingen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adviesbureau McKinsey opende op 27 september in samenwerking met Mall of America een experimentele winkel, waar retailers allerlei technologie\u00ebn kunnen testen en analyseren die de winkelervaring zouden moeten transformeren. \u00a0 Cycli met specifiek thema Modern Retail Collective, zoals de winkel genoemd wordt, opende de deuren in het winkelcentrum Mall of America in Bloomington (Minnesota, in […]<\/p>\n","protected":false},"author":1,"featured_media":36189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nMcKinsey & Co opent retail-laboratorium - RetailDetail 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