{"id":37157,"date":"2019-11-19T14:38:25","date_gmt":"2019-11-19T14:38:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-voert-innovatieteam-food-rebels-af\/"},"modified":"2019-11-19T14:38:25","modified_gmt":"2019-11-19T14:38:25","slug":"albert-heijn-voert-innovatieteam-food-rebels-af","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-voert-innovatieteam-food-rebels-af\/","title":{"rendered":"Albert Heijn voert innovatieteam Food Rebels af"},"content":{"rendered":"<p>Supermarktketen <strong>Albert Heijn<\/strong> heeft zijn interne innovatieteam Food Rebels afgeschaft. Dat is het directe gevolg van het vertrek van &#8216;rebel&#8217; Christiaan Vette, die begin deze maand besliste om op eigen houtje verder te gaan.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Grote autonomie<\/h2>\n<p>Food Rebels was een autonoom opererend team binnen de supermarktketen, dat de innovatie moest aanjagen. Door die grote autonomie &#8211; het team moest meestal niet wachten op goedkeuring voor hun idee\u00ebn &#8211; konden projecten ook snel uitgetest worden. Het team werd opgericht toen Wouter Kolk directeur was van Albert Heijn en bestond naast Vette uit twee leden. Zij hebben intussen een plek gekregen op andere afdelingen in het bedrijf.<\/p>\n<p>\u00a0<\/p>\n<p>Food Rebels bedacht onder meer concepten als het \u2018Startup-schap\u2019, \u2018de Maaltijdmuur\u2019 en \u2018<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-steunt-jonge-boeren\" target=\"_blank\" rel=\"noopener\">jonge boer over de vloer<\/a>\u2019. Volgens Food Holland leverden de projecten weliswaar <a href=\"https:\/\/www.foodholland.nl\/nieuws\/artikel.html?id=218097\" target=\"_blank\" rel=\"noopener\">veel aandacht op voor de supermarktketen<\/a>, maar droegen ze nauwelijks bij tot de omzet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supermarktketen Albert Heijn heeft zijn interne innovatieteam Food Rebels afgeschaft. Dat is het directe gevolg van het vertrek van &#8216;rebel&#8217; Christiaan Vette, die begin deze maand besliste om op eigen houtje verder te gaan. \u00a0 Grote autonomie Food Rebels was een autonoom opererend team binnen de supermarktketen, dat de innovatie moest aanjagen. Door die grote [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn voert innovatieteam Food Rebels af - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Albert Heijn heeft zijn interne innovatieteam Food Rebels afgeschaft. 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