{"id":37264,"date":"2019-11-25T15:21:02","date_gmt":"2019-11-25T15:21:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/no-price-difference-between-jumbo-rijkevorsel-and-jumbo-pelt\/"},"modified":"2019-11-25T15:21:02","modified_gmt":"2019-11-25T15:21:02","slug":"no-price-difference-between-jumbo-rijkevorsel-and-jumbo-pelt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/no-price-difference-between-jumbo-rijkevorsel-and-jumbo-pelt\/","title":{"rendered":"Geen prijsverschil tussen Jumbo Rijkevorsel en Pelt"},"content":{"rendered":"<p>Nieuwkomer <strong>Jumbo<\/strong> heeft sinds de opening in Pelt verschillende producten in prijs verlaagd, meldt data-analist Daltix. Daardoor verhoogt de retailer verder de druk op de prijzen in Belgi\u00eb. Aan regionale prijszetting lijkt de retailer voorlopig niet te doen in Belgi\u00eb.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Prijsdruk verhoogt wel<\/h2>\n<p>Momenteel past Jumbo de verkoopprijzen in zijn twee Belgische supermarkten niet lokaal aan, concludeert Daltix: het bedrijf <a href=\"https:\/\/www.linkedin.com\/company\/daltix\/\" target=\"_blank\" rel=\"noopener\">stelde een winkelmandje samen van 180 merkproducten<\/a> en mat de prijzen op in zowel Rijkevorsel als Pelt op 20 november. De verkoopprijzen bleken identiek. Dat kan verschillende oorzaken hebben: mogelijk ziet Jumbo beide locaties als een vergelijkbaar speelveld (hoewel er in Rijkevorsel geen <strong>Colruyt<\/strong> actief is), ofwel begint de retailer met zijn twee winkels in Belgi\u00eb (nog) niet met aparte prijszetting.<\/p>\n<p>\u00a0<\/p>\n<p>Daarenboven ziet Daltix dat de supermarktketen in vergelijking met de openingsdag in Pelt intussen 80 van de 180 gemeten artikelen heeft gewijzigd in prijs, veelal naar beneden. Als gevolg daarvan daalde het winkelmandje met 1,5% in prijs, wat de druk op het Belgische retaillandschap enkel nog verhoogt. Daardoor wordt het prijsverschil tussen een mandje bij Colruyt en bij Jumbo wel erg klein, zegt het bedrijf.<\/p>\n<p>\u00a0<\/p>\n<p>Na die prijsdalingen is Jumbo in Belgi\u00eb nu 8,9% goedkoper dan in Nederland, op basis van een winkelmandje van 330 merkproducten. Dat verschil is <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/test-aankoop-%E2%80%9Cjumbo-pelt-wel-17-goedkoper-dan-nederland%E2%80%9D\" target=\"_blank\" rel=\"noopener\">kleiner dan het door Test-Aankoop gerapporteerde verschil<\/a> van 17%, maar de consumentenorganisatie mat slechts 50 producten. De prijsverschillen zijn het grootst voor de categorie\u00ebn zuivel, baby en drogisterij.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nieuwkomer Jumbo heeft sinds de opening in Pelt verschillende producten in prijs verlaagd, meldt data-analist Daltix. Daardoor verhoogt de retailer verder de druk op de prijzen in Belgi\u00eb. Aan regionale prijszetting lijkt de retailer voorlopig niet te doen in Belgi\u00eb. \u00a0 Prijsdruk verhoogt wel Momenteel past Jumbo de verkoopprijzen in zijn twee Belgische supermarkten niet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geen prijsverschil tussen Jumbo Rijkevorsel en Pelt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo heeft sinds de opening in Pelt verschillende producten in prijs verlaagd. 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