{"id":37583,"date":"2019-12-10T13:13:30","date_gmt":"2019-12-10T13:13:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/ceo-mediamarkt-stores-should-be-less-big-less-cold\/"},"modified":"2019-12-10T13:13:30","modified_gmt":"2019-12-10T13:13:30","slug":"ceo-mediamarkt-stores-should-be-less-big-less-cold","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/ceo-mediamarkt-stores-should-be-less-big-less-cold\/","title":{"rendered":"\u201cMediaMarkt-winkels moeten kleiner en gezelliger\u201d"},"content":{"rendered":"

In zijn eerste interview als interim-baas van Ceconomy<\/strong> heeft Bernhard D\u00fcttmann een belangrijke verandering aangekondigd in de winkels van de ketens MediaMarkt<\/strong> en Saturn<\/strong>. Die vindt hij te groot, en: “Vandaag is de sfeer in sommige van onze winkels nog steeds te kil.”<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Kleinere winkels<\/h2>\n

Volgens D\u00fcttmann, die J\u00f6rn Werner in oktober verving<\/a> en nu een jaar lang het bedrijf zal leiden, moet de sfeer en uitstraling van de winkels veranderen. “Mensen willen iets ervaren, ze willen plezier hebben bij het winkelen, zegt de topman aan Handelsblatt. Om daar iets aan te doen moeten de winkels ook kleiner worden<\/a>. Vandaag zijn ze gemiddeld 3000\u00a0m\u00b2 groot, terwijl de ideale oppervlakte eerder 1700\u00a0\u00e0 1800\u00a0m\u00b2 is, aldus de topman.<\/p>\n

\u00a0<\/p>\n

Om het bedrijf uit de crisis te leiden, wil D\u00fcttmann de organisatie sterker centraliseren en zo kosten besparen en besluitvormingskanalen verkorten. “We komen uit een volledig gedecentraliseerde wereld: winkels, landen – ze hebben allemaal heel onafhankelijk gehandeld”, zei hij. “Het bedrijf wentelt zich al veel te lang in in een vals gevoel van veiligheid. Toen we ons dat realiseerden, hebben we ingegrepen.”<\/p>\n

\u00a0<\/p>\n

D\u00fcttmann spaart in hetzelfde interview ook zijn voorgangers niet. “Een CEO moet altijd het team achter zich krijgen, anders kan hij niets veranderen”, zegt hij over J\u00f6rn Werner. Ook diens voorganger, Pieter Haas, krijgt een veeg uit de pan. “Toen ik in de raad van bestuur stapte, kregen we veel grafieken te zien over de transformatie van het bedrijf. Ze zagen er eerst goed uit.” Maar gaandeweg zag de topman dat er bitter weinig werd gerealiseerd: “Er werd alleen geco\u00f6rdineerd, niet ge\u00efmplementeerd”, sneert D\u00fcttman.<\/p>\n","protected":false},"excerpt":{"rendered":"

In zijn eerste interview als interim-baas van Ceconomy heeft Bernhard D\u00fcttmann een belangrijke verandering aangekondigd in de winkels van de ketens MediaMarkt en Saturn. Die vindt hij te groot, en: “Vandaag is de sfeer in sommige van onze winkels nog steeds te kil.” \u00a0 Kleinere winkels Volgens D\u00fcttmann, die J\u00f6rn Werner in oktober verving en […]<\/p>\n","protected":false},"author":1,"featured_media":37581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"\n\u201cMediaMarkt-winkels moeten kleiner en gezelliger\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In zijn eerste interview als interim-baas van Ceconomy heeft Bernhard D\u00fcttmann een belangrijke verandering aangekondigd in de winkels van zijn 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