{"id":37850,"date":"2019-12-23T10:48:46","date_gmt":"2019-12-23T10:48:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-opens-smart-home-pop\/"},"modified":"2019-12-23T10:48:46","modified_gmt":"2019-12-23T10:48:46","slug":"ikea-opens-smart-home-pop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-opens-smart-home-pop\/","title":{"rendered":"Ikea opent pop-up met slimme producten"},"content":{"rendered":"<p>Op het Stationsplein in Eindhoven heeft <strong>Ikea<\/strong> een pop-upwinkel geopend om zijn slimme producten in de kijker zetten tijdens de feestdagen.\u00a0Klanten kunnen producten niet ter plaatse fysiek aankopen, maar uiteraard wel via de webshop.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Beleving staat centraal<\/h2>\n<p>De tijdelijke belevingswinkel is onderdeel van de nieuwe merkpositionering &#8216;Iedereen slim&#8217;. Bezoekers kunnen in de winkel ontdekken hoe de collecties van Ikea het leven thuis effici\u00ebnter, duurzamer en slimmer kunnen maken. Het gaat om producten uit drie categorie\u00ebn: slimme verlichting, multifunctionele speakers en draadloos opladen.<\/p>\n<p>\u00a0<\/p>\n<p>In de tijdelijke winkel staat de directe verkoop niet centraal, maar wel de ervaring. De producten staan opgesteld in de \u2018Smart Bar\u2019 en de zintuigen worden geprikkeld in de \u2018Infinity Room\u2019, een ruimte vol spiegels en lichtjes.<\/p>\n<p>\u00a0<\/p>\n<p>De pop-upwinkel is open van 21 tot en met 29 december (uitgezonderd op Kerstmis).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op het Stationsplein in Eindhoven heeft Ikea een pop-upwinkel geopend om zijn slimme producten in de kijker zetten tijdens de feestdagen.\u00a0Klanten kunnen producten niet ter plaatse fysiek aankopen, maar uiteraard wel via de webshop. \u00a0 Beleving staat centraal De tijdelijke belevingswinkel is onderdeel van de nieuwe merkpositionering &#8216;Iedereen slim&#8217;. Bezoekers kunnen in de winkel ontdekken [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea opent pop-up met slimme producten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea heeft in Eindhoven een pop-upwinkel geopend om zijn slimme producten in de kijker zetten.\u00a0Klanten kunnen er geen producten fysiek kopen.\" \/>\n<meta name=\"robots\" content=\"index, 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