{"id":3787,"date":"2013-08-22T10:42:47","date_gmt":"2013-08-22T10:42:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/toys-r-us-breidt-laagsteprijsgarantie-uit-naar-online-concurrenten\/"},"modified":"2013-08-22T10:42:47","modified_gmt":"2013-08-22T10:42:47","slug":"toys-r-us-breidt-laagsteprijsgarantie-uit-naar-online-concurrenten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/toys-r-us-breidt-laagsteprijsgarantie-uit-naar-online-concurrenten\/","title":{"rendered":"Toys &quot;R&quot; Us breidt laagsteprijsgarantie uit naar online concurrenten"},"content":{"rendered":"<h2>Elders goedkoper? Verschil terugbetaald&#8230; ook op internet!<\/h2>\n<p>Het principe van &#8220;price matching&#8221; is al langer bekend: klanten die binnen een welbepaalde periode (in dit geval 7 dagen) na aankoop hetzelfde product elders goedkoper vinden, krijgen het prijsverschil terugbetaald. Totnogtoe gold die laagsteprijsgarantie bij de speelgoedreus <strong>uitdrukkelijk niet voor internetspelers<\/strong>, maar daar is nu verandering in gekomen.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;<a href=\"http:\/\/www.toysrusinc.com\/press-room\/releases\/general\/2013\/toysrus-inc.-expands-price-match-guarantee-to-include-pricing-from\/\" target=\"_blank\" rel=\"noopener\">Nu online shoppen zo snel groeit<\/a>, <strong>voegen wij internetconcurrenten toe<\/strong> aan onze sterke Price Match Guarantee&#8221;, zegt Richard Barry, chief merchandising officer van Toys &#8220;R&#8221; Us. &#8220;Daardoor kunnen onze klanten profiteren van ons uitgebreide assortiment speelgoed en kinderproducten, terwijl ze tegelijk zeker zijn van de laagste prijs&#8221;.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Het <strong>lijstje met concurrenten oogt alvast indrukwekkend<\/strong>: Toys &#8220;R&#8221; Us houdt voortaan ook de prijzen van Walmart.com, Target.com, BestBuy.com, Sears.com, Kmart.com, BuyBuyBaby.com, Meijer.com, FredMeyer.com, Diapers.com, BabyDepot.com en uiteraard Amazon.com in de gaten. Bovendien geldt de nieuwe laagsteprijsgarantie <a href=\"http:\/\/www.toysrus.com\/shop\/index.jsp?categoryId=11949070&amp;camp=MISC:Vanity:miscmarketing:BRU:pricematch:21312\" target=\"_blank\" rel=\"noopener\">zowel in zijn fysieke winkels als in zijn webshops<\/a>. Enkel voor zijn &#8220;web only&#8221;-gamma maakt de groep een uitzondering.<\/p>\n<p>\u00a0<\/p>\n<h2>Aanval op online en showrooming<\/h2>\n<p>Naar de achterliggende reden is het niet ver zoeken: <strong>internetspelers rijven een steeds groter deel van de consumentenbestedingen binnen<\/strong>. Daarbij al dan niet geholpen door het zogeheten &#8216;showrooming&#8217;, waarbij consumenten spullen komen bekijken in de fysieke winkel maar dankzij hun smartphone snel de prijzen kunnen vergelijken met onlinespelers.<\/p>\n<p>\u00a0<\/p>\n<p>Toys &#8220;R&#8221; Us is overigens <strong>niet de eerste retailer die &#8216;price matching&#8217; inzet als wapen<\/strong> tegen onlineretailers en showrooming. Eerder pakten bijvoorbeeld ook <a href=\"http:\/\/www.retaildetail.eu\/nl\/europa\/eu-algemeen\/item\/14819-best-buy-zet-showrooming-buitenspel\" target=\"_blank\" rel=\"noopener\">Best Buy<\/a> en <a href=\"http:\/\/www.retaildetail.eu\/nl\/m-tail\/item\/14680-target-stemt-al-zijn-prijzen-af-op-die-van-internetconcurrenten\" target=\"_blank\" rel=\"noopener\">Target <\/a>er al mee uit; niet toevallig twee namen die ook opduiken in het lijstje met elf internetconcurrenten&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elders goedkoper? Verschil terugbetaald&#8230; ook op internet! Het principe van &#8220;price matching&#8221; is al langer bekend: klanten die binnen een welbepaalde periode (in dit geval 7 dagen) na aankoop hetzelfde product elders goedkoper vinden, krijgen het prijsverschil terugbetaald. Totnogtoe gold die laagsteprijsgarantie bij de speelgoedreus uitdrukkelijk niet voor internetspelers, maar daar is nu verandering in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toys &quot;R&quot; Us breidt laagsteprijsgarantie uit naar online concurrenten - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/toys-r-us-breidt-laagsteprijsgarantie-uit-naar-online-concurrenten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toys &quot;R&quot; Us breidt laagsteprijsgarantie uit naar online concurrenten - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Elders goedkoper? 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