{"id":38228,"date":"2020-01-14T08:44:01","date_gmt":"2020-01-14T08:44:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/e-commerce-platform-small-businesses-storesquare-closes\/"},"modified":"2020-01-14T08:44:01","modified_gmt":"2020-01-14T08:44:01","slug":"e-commerce-platform-small-businesses-storesquare-closes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/e-commerce-platform-small-businesses-storesquare-closes\/","title":{"rendered":"Roularta doekt e-commerceplatform Storesquare op"},"content":{"rendered":"<p>Eind februari doekt Roularta zijn e-commerceplatform <strong>Storesquare<\/strong> definitief op. Het platform kon de steile ambities nooit waarmaken en was zelfs verlieslatend voor de mediagroep.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Moordende concurrentie<\/h2>\n<p>Storesquare werd opgericht in 2014 en wilde de webshops van lokale handelaars en KMO\u2019s samen te brengen op \u00e9\u00e9n platform, om zo een antwoord te bieden op de dreiging van grote spelers als <strong>bol.com<\/strong> en <strong>Zalando<\/strong>. Volgens De Tijd wist het platform <a href=\"https:\/\/www.tijd.be\/ondernemen\/media-marketing\/roularta-zet-e-commerceplatform-storesquare-stop\/10198603.html\" target=\"_blank\" rel=\"noopener\">onvoldoende mensen te bereiken<\/a>. Ook zou de winst voor de handelaars vaak lager hebben gelegen dan bij de reguliere verkoop in de winkel.<\/p>\n<p>\u00a0<\/p>\n<p>Vorig jaar verlegde het e-commerceplatform <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/storesquare-slankt-verder-af\" target=\"_blank\" rel=\"noopener\">de focus naar mode en speelgoed<\/a>, twee segmenten die het w\u00e9l goed deden, maar nu heeft Roularta beslist er volledig mee te stoppen. In 2018 bedroeg het exploitatieverlies van Storesquare immers 2,9\u00a0miljoen euro.<\/p>\n<p>\u00a0<\/p>\n<p>Unizo-topman Danny Van Assche betreurt de stopzetting van het platform, maar heeft wel begrip voor de beslissing. &#8220;Storesquare is de afgelopen jaren hoe dan ook een waardevol project gebleken voor onze handelaars&#8221;, benadrukt hij in een persbericht. Vele handelaars hebben via het platform hun eerste stappen in de e-commerce kunnen zetten, om dan later een eigen webshop uit te bouwen. &#8220;Via Storesquare ontdekten ook heel wat winkeliers dat een webshop eigenlijk niets voor hen was, op een veilige manier, en nog voor ze nodeloos hadden ge\u00efnvesteerd in een eigen webshop&#8221;, besluit Van Assche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eind februari doekt Roularta zijn e-commerceplatform Storesquare definitief op. Het platform kon de steile ambities nooit waarmaken en was zelfs verlieslatend voor de mediagroep. \u00a0 Moordende concurrentie Storesquare werd opgericht in 2014 en wilde de webshops van lokale handelaars en KMO\u2019s samen te brengen op \u00e9\u00e9n platform, om zo een antwoord te bieden op de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roularta doekt e-commerceplatform Storesquare op - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Eind februari doekt Roularta het e-commerceplatform Storesquare definitief op. 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