{"id":38546,"date":"2020-01-27T11:08:41","date_gmt":"2020-01-27T11:08:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-mise-sur-les-prix-sains\/"},"modified":"2020-01-27T11:08:41","modified_gmt":"2020-01-27T11:08:41","slug":"carrefour-mise-sur-les-prix-sains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-mise-sur-les-prix-sains\/","title":{"rendered":"Carrefour zet in op \u201cgezonde prijzen\u201d"},"content":{"rendered":"<p>In het kader van haar \u201cAct for Food\u201d engagement lanceert <strong>Carrefour<\/strong> een nieuwe campagne gericht op \u201cGezonde prijzen\u201d. Opvallend is de nadruk op nationale prijzen in alle formules van de keten.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Duurzame voeding voor iedereen&#8221;<\/h2>\n<p>Met de slogan \u201cGezonde prijzen, dat zijn kleine prijzen met grootse principes\u201d lanceert Carrefour vandaag haar nieuwe campagne. Volgens de supermarktketen weerspiegelen\u00a0de gezonde prijzen <a href=\"http:\/\/press.carrefour.eu\/press-release\/carrefour-maakt-het-beste-toegankelijk-voor-iedereen-met-de-campagne-gezonde-prijzen-kleine-prijzen-met-grootse-principes-2\/\" target=\"_blank\" rel=\"noopener\">de inspanningen<\/a> op de prijs, de kwaliteit, de herkomst, de samenstelling en de duurzaamheid van de producten. Carrefour wil zich zo engageren om een gezondere en meer duurzame voeding toegankelijk te maken voor iedereen.<\/p>\n<p>\u00a0<\/p>\n<p>De campagne loopt tot 15 februari en zal bestaan uit diverse affiches, een mailing en een tv-spot. In het filmpje worden onder meer smeerpasta zonder palmolie, gekookte ham zonder antibiotica en basilicumsaus zonder additieven aangeprezen.<\/p>\n<p>\u00a0<\/p>\n<h2>Nationale prijzen<\/h2>\n<p>De campagne is een opvallende zet in het licht van de promotie-oorlog die in de sector woedt. Carrefour garandeert immers nationale prijzen voor de producten voor al zijn formules (Hyper, Market en Express) en op haar website. Het lijkt op (verdoken) kritiek op het prijsgeweld bij concurrenten als <strong>Colruyt<\/strong> en <strong>Jumbo<\/strong>, die steevast regionale of zelfs lokale\u00a0prijzen hanteren.<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In het kader van haar \u201cAct for Food\u201d engagement lanceert Carrefour een nieuwe campagne gericht op \u201cGezonde prijzen\u201d. Opvallend is de nadruk op nationale prijzen in alle formules van de keten. \u00a0 &#8220;Duurzame voeding voor iedereen&#8221; Met de slogan \u201cGezonde prijzen, dat zijn kleine prijzen met grootse principes\u201d lanceert Carrefour vandaag haar nieuwe campagne. Volgens [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38546","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour zet in op \u201cgezonde prijzen\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In het kader van haar \u201cAct for Food\u201d engagement lanceert Carrefour een nieuwe campagne gericht op \u201cGezonde prijzen\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-mise-sur-les-prix-sains\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour zet in op \u201cgezonde prijzen\u201d - 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