{"id":38656,"date":"2020-01-31T08:41:55","date_gmt":"2020-01-31T08:41:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/prime-pushes-amazon-21-turnover-growth\/"},"modified":"2020-01-31T08:41:55","modified_gmt":"2020-01-31T08:41:55","slug":"prime-pushes-amazon-21-turnover-growth","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/prime-pushes-amazon-21-turnover-growth\/","title":{"rendered":"Amazon verpulvert winstverwachting"},"content":{"rendered":"

In het vierde kwartaal van 2019 heeft Amazon<\/strong> de omzet en winst flink opgedreven. Sterke verkopen rond Kerstmis en het succes van het Prime<\/strong>-abonnement zorgden voor een resultaat dat veel beter was dan verwacht.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Sterk jaareinde<\/h2>\n

In het laatste kwartaal van 2019 boekte de e-commercereus een omzet van 87,4\u00a0miljard dollar<\/a> (79\u00a0miljard euro), een groei van 21%. Analisten gingen uit van een omzet van ‘slechts’ 86\u00a0miljard dollar. Amazon kondigde in december al aan dat het uitstekende zaken had gedaan tijdens de feestdagen. De operationele winst kwam uit op 3,9\u00a0miljard dollar (3,5\u00a0miljard euro), een lichte stijging tegenover de 3,8\u00a0miljard dollar in dezelfde periode vorig jaar. Onder de streep bleef daar 3,3\u00a0miljard dollar (3\u00a0miljard euro) van over, ruim beter dan de eigen voorspelling die uitging van een nettowinst tussen 1,2\u00a0en 2,9\u00a0miljard dollar (1,08\u00a0–\u00a02,6\u00a0miljard euro).<\/p>\n

\u00a0<\/p>\n

In het derde kwartaal daalde de winst nog<\/a>, omdat het bedrijf fors investeerde in de uitbouw van het Amazon Prime-abonnement, dat leden allerlei kortingen en voordelen biedt. Zo werd het aantal producten, dat in aanmerking kwam voor gratis verzending binnen \u00e9\u00e9n dag, sterk uitgebreid. Die inspanningen hebben Amazon geen windeieren gelegd: volgens topman Jeff Bezos mocht Amazon Prime in het afgelopen kwartaal meer nieuwe leden verwelkomen dan ooit tevoren. Wereldwijd telt de abonnementsdienst nu meer dan 150 miljoen leden.<\/p>\n

\u00a0<\/p>\n

Amazon gaat voor het eerste kwartaal van 2020 uit van een omzet van 69\u00a0tot 73\u00a0miljard dollar (62\u00a0tot 66\u00a0miljard euro). De operationele winst zou moeten uitkomen tussen de 3\u00a0en 4,2\u00a0miljard dollar (2,7\u00a0tot 3,8\u00a0miljard euro).<\/p>\n","protected":false},"excerpt":{"rendered":"

In het vierde kwartaal van 2019 heeft Amazon de omzet en winst flink opgedreven. Sterke verkopen rond Kerstmis en het succes van het Prime-abonnement zorgden voor een resultaat dat veel beter was dan verwacht. \u00a0 Sterk jaareinde In het laatste kwartaal van 2019 boekte de e-commercereus een omzet van 87,4\u00a0miljard dollar (79\u00a0miljard euro), een groei […]<\/p>\n","protected":false},"author":1,"featured_media":38654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nAmazon verpulvert winstverwachting - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In het vierde kwartaal van 2019 heeft Amazon zijn omzet en winst flink opgedreven, 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