{"id":3882,"date":"2013-09-05T10:37:37","date_gmt":"2013-09-05T10:37:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/promoted-tweet-gevaarlijk-wapen-handen-van-ontevreden-klant\/"},"modified":"2013-09-05T10:37:37","modified_gmt":"2013-09-05T10:37:37","slug":"promoted-tweet-gevaarlijk-wapen-handen-van-ontevreden-klant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/promoted-tweet-gevaarlijk-wapen-handen-van-ontevreden-klant\/","title":{"rendered":"&quot;Promoted tweet&quot; gevaarlijk wapen in handen van ontevreden klant"},"content":{"rendered":"<h2>Pure frustratie<\/h2>\n<p>Hassan Syed, de man in kwestie, was razend omdat de reiskoffer verloren was geraakt tijdens een zakenreis met British Airways naar Europa. <strong>Omdat hij maar geen reactie kreeg op zijn talloze vragen aan de klantenservice<\/strong> en al helemaal geen informatie over de verloren bagage besloot hij \u2013 uit pure frustratie \u2013 een gesponsorde tweet te kopen.<\/p>\n<p>\u00a0<\/p>\n<p>Voor 1.000 dollar kon de jongeman zijn vernietigende boodschap in \u00e9\u00e9n beweging versturen naar <strong>76.800 volgers van BA, bij wie ongetwijfeld heel wat trouwe klanten<\/strong>. En alsof dat nog niet erg genoeg was voor de luchtvaartmaatschappij, haalde de actie ook nog eens de wereldpers toen de grote Amerikaanse <strong>nieuwszenders NBC News en CNN het verhaal oppikten<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Plots schoot British Airways wakker en excuseerde het zich publiekelijk bij de jongeman. Maar ondertussen was de <strong>reputatieschade<\/strong> al niet meer te overzien&#8230;<\/p>\n<p>\u00a0<\/p>\n<h2>Tegen betaling aan de schandpaal<\/h2>\n<p>Twitter voerde de zogeheten &#8220;<a href=\"https:\/\/support.twitter.com\/articles\/142101\" target=\"_blank\" rel=\"noopener\">promoted tweets<\/a>&#8221; in 2010 in om bedrijven tegen betaling de kans te geven berichten te versturen naar een specifieke doelgroep. Het leek een <strong>potentieel interessante marketingtool<\/strong>, maar nu blijkt de &#8220;gesponsorde tweet&#8221; dus ook makkelijk te gebruiken \u2013 of misbruiken \u2013 door klanten die hun gal willen spuwen over een product of dienst van een bedrijf.<\/p>\n<p>\u00a0<\/p>\n<p>Een marketingmedewerker van JetBlue, een andere luchtvaartmaatschappij, reageerde op Twitter dan ook dat het hem <strong>niet zou verbazen dat nog meer ontevreden klanten die methode gaan hanteren<\/strong> om op Twitter of andere sociale media bedrijven aan de schandpaal te nagelen bij hun eigen klanten of volgers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure frustratie Hassan Syed, de man in kwestie, was razend omdat de reiskoffer verloren was geraakt tijdens een zakenreis met British Airways naar Europa. Omdat hij maar geen reactie kreeg op zijn talloze vragen aan de klantenservice en al helemaal geen informatie over de verloren bagage besloot hij \u2013 uit pure frustratie \u2013 een gesponsorde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Promoted tweet&quot; gevaarlijk wapen in handen van ontevreden klant - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/promoted-tweet-gevaarlijk-wapen-handen-van-ontevreden-klant\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Promoted tweet&quot; gevaarlijk wapen in handen van ontevreden klant - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pure frustratie Hassan Syed, de man in kwestie, was razend omdat de reiskoffer verloren was geraakt tijdens een zakenreis met British Airways naar Europa. 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