{"id":38924,"date":"2020-02-12T10:02:38","date_gmt":"2020-02-12T10:02:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/decathlon-fit-again-turnover-soars-9\/"},"modified":"2020-02-12T10:02:38","modified_gmt":"2020-02-12T10:02:38","slug":"decathlon-fit-again-turnover-soars-9","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/decathlon-fit-again-turnover-soars-9\/","title":{"rendered":"Decathlon weer fit: omzet racet 9% omhoog"},"content":{"rendered":"

2019 was weer een hoopgevend jaar voor Decathlon<\/strong>, na een teleurstellend 2018: de omzet snelde met 9% omhoog naar 12,4\u00a0miljard euro. Alleen, over de winst (die 2018 al enorm achteruit ging) wordt met geen woord gerept.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Nieuwe winkelstrategie<\/h2>\n

De wereldwijde omzet van Decathlon klokte in 2019 af op 12,4\u00a0miljard euro, een stijging van 9% ten opzichte van het zwakke jaar 2018. De sportketen is de laatste jaren op zoek naar een nieuwe winkelstrategie<\/a>, waarbij ze onder meer investeert in kleinere stadswinkels, nieuwe technologie en overnames.<\/p>\n

\u00a0<\/p>\n

Die herori\u00ebntatie van de winkels zorgde echter, vooral op de Franse thuismarkt, ook voor een verstoring van de verkoopcijfers: in Frankrijk tekende de sportwinkelgroep een lagere omzetgroei op van 3% tot 3,3\u00a0miljard euro. De keten geeft de protesten van de \u2018gele hesjes\u2019 mee de schuld en wijst op de verbetering ten opzichte van de 5% omzetdaling een jaar eerder.<\/p>\n

\u00a0<\/p>\n

“Fouten gecorrigeerd”<\/h2>\n

“Decathlon blijft zich ontwikkelen<\/a> door te durven en te innoveren”, zegt het bedrijf zelf. “Enkele gemaakte fouten werden gecorrigeerd en de voorwaartse beweging werd hervat. Er blijft veel te doen, maar de horizon klaart op.” Over de winst communiceert Decathlon echter niet. In 2018 boekte het bedrijf een nettowinst van 497\u00a0miljoen euro, een daling van 19%.<\/p>\n

\u00a0<\/p>\n

Qua overnames herinnert de Franse retailer eraan dat ze in 2019 de handen in elkaar heeft geslagen met Alltricks, de online leider in hardlopen<\/a>, wielrennen en buitensporten, en met E-Liberty, dat Decathlon.ski is geworden. Decathlon is vandaag aanwezig in 69\u00a0landen en telt 93.000\u00a0medewerkers.<\/p>\n","protected":false},"excerpt":{"rendered":"

2019 was weer een hoopgevend jaar voor Decathlon, na een teleurstellend 2018: de omzet snelde met 9% omhoog naar 12,4\u00a0miljard euro. Alleen, over de winst (die 2018 al enorm achteruit ging) wordt met geen woord gerept. \u00a0 Nieuwe winkelstrategie De wereldwijde omzet van Decathlon klokte in 2019 af op 12,4\u00a0miljard euro, een stijging van 9% […]<\/p>\n","protected":false},"author":1,"featured_media":38922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nDecathlon weer fit: omzet racet 9% omhoog - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"2019 was weer een hoopgevend jaar voor Decathlon, na een teleurstellend 2018: de omzet snelde met 9%. 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