{"id":3929,"date":"2013-09-13T07:10:41","date_gmt":"2013-09-13T07:10:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/sleepy-opent-eerste-winkel-eigen-beheer-mechelen\/"},"modified":"2013-09-13T07:10:41","modified_gmt":"2013-09-13T07:10:41","slug":"sleepy-opent-eerste-winkel-eigen-beheer-mechelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/sleepy-opent-eerste-winkel-eigen-beheer-mechelen\/","title":{"rendered":"Sleepy opent eerste winkel in eigen beheer in Mechelen"},"content":{"rendered":"

\u201cLocaties in de periferie zijn schaars\u201d<\/h2>\n

De nieuwe winkel bevindt zich aan de Brusselsesteenweg en beslaat een winkeloppervlakte van 600 m\u00b2. De winkel zal worden bemand door drie vaste medewerkers. Johan Baetens, gedelegeerd bestuurder van Intres Belgium, is alvast tevreden met de locatie, aangezien de keten al langer op zoek was naar een geschikt pand in Mechelen<\/strong>: \u201cDe locaties in de periferie zijn schaars. Als we er dan een hebben, moeten we snel kunnen handelen.\u201d<\/p>\n

\u00a0<\/p>\n

Deels verklaart dat waarom de winkel in eigen beheer wordt uitgebaat in plaats van door een franchisenemer, maar de keuze is ook strategisch. \u201cSleepy bestaat volgend jaar dertig jaar, en van een inkooporganisatie is het in die tijd ge\u00ebvolueerd naar een echt retailconcept met centrale marketing en assortiment. Om dat concept echt door te ontwikkelen, heb je een eigen winkel nodig om in te experimenteren en te innoveren<\/strong>\u201d, aldus Baetens.<\/p>\n

\u00a0<\/p>\n

Commercieel-logistieke driehoek<\/h2>\n

In die optiek neemt Sleepy er overigens nog twee eigen winkels bij<\/strong>: eind volgend jaar neemt het de bestaande winkel aan de Leuvense Vaart over en ook in Brussel is Sleepy nog op zoek naar een eigen winkel. Zo wil het een commercieel-logistieke driehoek vormen die het hart van de groep uitmaakt.<\/p>\n

\u00a0<\/p>\n

Rota Retail, de holding van aandeelhouders die in 2011 de buy-out van Intres Belgium<\/a> ten opzichte van de Nederlandse moedergroep realiseerde, heeft voor de nieuwe, eigen winkels bovendien een aparte vennootschap opgericht: Intres XP<\/strong>. \u201cDat staat voor exploitatie, maar ook experimenteren, \u2018experience\u2019 en expansie. Want dat is wat we hiermee willen doen\u201d, verklaart Johan Baetens.<\/p>\n

\u00a0<\/p>\n

Sleepy telt momenteel 18 winkels in franchise. De bedoeling van gedelegeerd bestuurder van Intres Belgium, Johan Baetens, is evenwel de keten in de komende vijf jaar naar 25 verkooppunten<\/strong> te laten evolueren.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLocaties in de periferie zijn schaars\u201d De nieuwe winkel bevindt zich aan de Brusselsesteenweg en beslaat een winkeloppervlakte van 600 m\u00b2. De winkel zal worden bemand door drie vaste medewerkers. Johan Baetens, gedelegeerd bestuurder van Intres Belgium, is alvast tevreden met de locatie, aangezien de keten al langer op zoek was naar een geschikt pand […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nSleepy opent eerste winkel in eigen beheer in Mechelen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/sleepy-opent-eerste-winkel-eigen-beheer-mechelen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sleepy opent eerste winkel in eigen beheer in Mechelen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u201cLocaties in de periferie zijn schaars\u201d De nieuwe winkel bevindt zich aan de Brusselsesteenweg en beslaat een winkeloppervlakte van 600 m\u00b2. De winkel zal worden bemand door drie vaste medewerkers. 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