{"id":4012,"date":"2013-09-25T12:10:48","date_gmt":"2013-09-25T12:10:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-group-lanceert-nieuw-logo\/"},"modified":"2013-09-25T12:10:48","modified_gmt":"2013-09-25T12:10:48","slug":"colruyt-group-lanceert-nieuw-logo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-lanceert-nieuw-logo\/","title":{"rendered":"Colruyt Group lanceert nieuw logo"},"content":{"rendered":"<h2>Differentiatie en eenvoud<\/h2>\n<p>Doel van het nieuwe logo is ook de overkoepelende groep te <strong>differenti\u00ebren van discountketen Colruyt<\/strong>. \u201cHet vroegere logo van Colruyt Group leunde sterk aan bij dat van Colruyt: de kenmerkende oranje diamant kwam in beide logo\u2019s voor. Maar Colruyt Group is ondertussen veel meer dan de Colruyt-winkels\u201d, klinkt de argumentatie.<\/p>\n<p>\u00a0<\/p>\n<p>Het logo moet dan ook de visuele weergave voorstellen van de bedrijfscultuur en de <strong>evolutie die Colruyt Group in de voorbije decennia heeft doorgemaakt<\/strong>. \u201cDe groep is ontstaan uit de Colruyt-winkels, en dus hebben we de familienaam in het logo bewust behouden\u201d, vertelt Jef Colruyt. \u201cMaar het verschil tussen Colruyt Group en Colruyt is duidelijker. Op die manier willen we het voor onze stakeholders eenvoudiger maken om te weten wanneer ze met de groep te maken hebben, en wanneer met Colruyt.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Ook de baseline is veranderd en luidt vanaf nu &#8220;<strong>Simplicity in retail<\/strong>&#8220;. \u201cKlanten weten perfect wat ze van de verschillende winkelformules binnen Colruyt Group wel en niet mogen verwachten\u201d, vervolgt Jef Colruyt. \u201cOp die manier wordt het voor hen dus eenvoudig.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Differentiatie en eenvoud Doel van het nieuwe logo is ook de overkoepelende groep te differenti\u00ebren van discountketen Colruyt. \u201cHet vroegere logo van Colruyt Group leunde sterk aan bij dat van Colruyt: de kenmerkende oranje diamant kwam in beide logo\u2019s voor. Maar Colruyt Group is ondertussen veel meer dan de Colruyt-winkels\u201d, klinkt de argumentatie. \u00a0 Het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group lanceert nieuw logo - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-lanceert-nieuw-logo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt Group lanceert nieuw logo - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Differentiatie en eenvoud Doel van het nieuwe logo is ook de overkoepelende groep te differenti\u00ebren van discountketen Colruyt. \u201cHet vroegere logo van Colruyt Group leunde sterk aan bij dat van Colruyt: de kenmerkende oranje diamant kwam in beide logo\u2019s voor. 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