{"id":40283,"date":"2020-04-16T09:44:12","date_gmt":"2020-04-16T09:44:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/delvaux-opens-own-webshop\/"},"modified":"2020-04-16T09:44:12","modified_gmt":"2020-04-16T09:44:12","slug":"delvaux-opens-own-webshop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/delvaux-opens-own-webshop\/","title":{"rendered":"Delvaux opent eigen webshop"},"content":{"rendered":"<p>Morgen opent <strong>Delvaux<\/strong>, de bekende Belgische producent van luxehandtassen, een eigen webshop. Door de coronacrisis bleven alle filialen van het bedrijf de voorbije weken dicht, maar achter de schermen werd hard gewerkt aan de nieuwe webwinkel.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Cursus<\/h2>\n<p>Delvaux, het oudste Belgische luxemerk, heeft zich altijd erg terughoudend opgesteld ten aanzien van de e-commerce. De online verkoop bleef tot op heden beperkt tot een occasionele samenwerking: in de Verenigde Staten werkte Delvaux samen met <strong>Barneys<\/strong>, maar daar kwam een einde aan toen het warenhuis ten onder ging. Recent sloot het handtassenmerk ook een overeenkomst met <strong>JD.com<\/strong> over de online verkoop van zijn gegeerde producten in China.<\/p>\n<p>\u00a0<\/p>\n<p>Vanaf morgen echter opent Delvaux dan toch een eigen webwinkel. De plannen bestonden al eerder, maar CEO Marco Probst heeft de coronacrisis aangegrepen om de digitale ontwikkelingen te versnellen. Probst was eerder al topman van het bedrijf, maar keerde eind vorig jaar terug na een afwezigheid van achttien maanden. In die tijd volgde hij onder meer een cursus aan de Columbia Business School over digitale marketing.<\/p>\n<p>\u00a0<\/p>\n<h2>Arrogantie<\/h2>\n<p>&#8220;Toen ik afgelopen december na anderhalf jaar weer bij Delvaux kwam, waren we arrogant dat we alleen maar stenen winkels hadden, samen met een zeer goede service. Ik realiseerde me dat ook ik mijn iPhone gebruik om hoogwaardige elektrische gitaren aan te schaffen en dus moest Delvaux zich openstellen en <a href=\"https:\/\/uk.fashionnetwork.com\/news\/Delvaux-launching-itself-into-e-commerce-on-april-17,1207414.html\" target=\"_blank\" rel=\"noopener\">een task force oprichten<\/a>, niet zozeer voor e-commerce, maar vooral voor digitalisering&#8221;, zei de 54-jarige CEO aan FashionNetwork.<\/p>\n<p>\u00a0<\/p>\n<p>De digitalisering moet het mogelijk maken om gebruik te maken van data, en de zichtbaarheid en bewustwording van het merk te verhogen. Probst is er immers van overtuigd dat 80% van alle aankopen tegenwoordig op zijn minst be\u00efnvloed zijn door online ervaringen. &#8220;Voorheen hadden we een \u2018institutionele homepage\u2019, maar die bood geen productinformatie. De volgende stap is het analyseren van clicks en klanten, wie ze zijn en waar ze vandaan komen&#8221;, benadrukt hij.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morgen opent Delvaux, de bekende Belgische producent van luxehandtassen, een eigen webshop. Door de coronacrisis bleven alle filialen van het bedrijf de voorbije weken dicht, maar achter de schermen werd hard gewerkt aan de nieuwe webwinkel. \u00a0 Cursus Delvaux, het oudste Belgische luxemerk, heeft zich altijd erg terughoudend opgesteld ten aanzien van de e-commerce. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delvaux opent eigen webshop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Morgen opent de Belgische producent van luxehandtassen Delvaux een eigen webshop. 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