{"id":40338,"date":"2020-04-20T08:58:56","date_gmt":"2020-04-20T08:58:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-reopens-its-stores-and-offers-video-advice\/"},"modified":"2020-04-20T08:58:56","modified_gmt":"2020-04-20T08:58:56","slug":"ikea-reopens-its-stores-and-offers-video-advice","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-reopens-its-stores-and-offers-video-advice\/","title":{"rendered":"Ikea heropent winkels en doet videoconsultaties"},"content":{"rendered":"<p><strong>Ikea<\/strong> rekent erop zijn Europese winkels vanaf eind april te kunnen heropenen. In afwachting start de keten in Belgi\u00eb al met video-advies. De coronacrisis kostte de woonketen al 60% aan omzet.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Vanaf 28 april terug<\/h2>\n<p>Op 28 april gaan de Ikea-winkels in Nederland weer open, <a href=\"https:\/\/www.ikea.com\/nl\/nl\/stores\/\" target=\"_blank\" rel=\"noopener\">onder strikte voorwaarden<\/a> weliswaar. Er zullen maar een beperkt aantal klanten de dertien winkels in mogen. Het restaurant en kinderhoek Sm\u00e5land blijven voorlopig gesloten.<\/p>\n<p>\u00a0<\/p>\n<p>In mei moeten ook elders in Europa heropeningen volgen, zegt CEO Jesper Brodin tegenover Reuters. De topman gaat er nu van uit dat de sluitingsperiode van elke winkel <a href=\"https:\/\/www.reuters.com\/article\/us-health-coronavirus-ikea-exclusive\/exclusive-ikea-aims-to-start-reopening-stores-in-europe-in-may-idUSKBN21Z2BX\" target=\"_blank\" rel=\"noopener\">tot zo\u2019n acht weken<\/a> zal bedragen. Tot nu toe heeft Ikea de verkopen al met 60% zien terugvallen. E-commerce is nu goed voor ongeveer de helft van de groepsomzet, maar weet de gevolgen van de sluitingen dus onvoldoende te compenseren.<\/p>\n<p>\u00a0<\/p>\n<h2>Video-advies online<\/h2>\n<p>In afwachting van de fysieke openingen begint Ikea in Belgi\u00eb alvast met videogesprekken voor persoonlijk advies. Consumenten kunnen online een afspraak maken en krijgen dan <a href=\"https:\/\/www.hln.be\/woon\/ikea-start-met-persoonlijk-advies-in-videogesprek~a65fb0dd\/\" target=\"_blank\" rel=\"noopener\">een halfuur gratis advies<\/a> van een medewerker. Zo kunnen ze samen een shoppinglijst samenstellen voor het thuiskantoor, de badkamer of een baby- en kinderkamer.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>De adviesmedewerkers kunnen online ook plannen helpen schetsen voor kledingkasten en opbergoplossingen in de woonkamer, of bedden en matrassen helpen kiezen. Achteraf kunnen de producten met \u00e9\u00e9n klik online worden besteld.<\/p>\n<p>\u00a0<\/p>\n<h2>90% herstel tegen september<\/h2>\n<p>Ikea kijkt ook al vooruit naar het post-coronatijdperk. Een crisis zorgt typisch voor een \u2018babyboom\u2019 en voor economische terugval, dus investeert de meubeldiscounter in een grotere voorraad babyproducten, prijsverlagingen en een uitbreiding van het lageprijsaanbod. Aangezien e-commerce nu sterk groeit \u2013 de online omzet is tijdens de coronacrisis verdubbeld \u2013 ziet Brodin ook zijn ambities bevestigd om meer in te zetten op kleinere showrooms en binnenstadwinkels.<\/p>\n<p>\u00a0<\/p>\n<p>In China heeft de omzet alweer het niveau van voor de corona-uitbraak bereikt, dus rekent Ikea erop tegen september wereldwijd voor zo\u2019n 90% hersteld te zijn. Het wordt niettemin &#8220;zonder twijfel&#8221; een moeilijk jaar voor de Zweedse keten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea rekent erop zijn Europese winkels vanaf eind april te kunnen heropenen. In afwachting start de keten in Belgi\u00eb al met video-advies. De coronacrisis kostte de woonketen al 60% aan omzet. \u00a0 Vanaf 28 april terug Op 28 april gaan de Ikea-winkels in Nederland weer open, onder strikte voorwaarden weliswaar. Er zullen maar een beperkt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea heropent winkels en doet videoconsultaties - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea rekent erop zijn winkels vanaf eind april te kunnen heropenen. 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