{"id":4054,"date":"2013-09-30T12:53:37","date_gmt":"2013-09-30T12:53:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/saturn-formule-wordt-stopgezet-belgie\/"},"modified":"2013-09-30T12:53:37","modified_gmt":"2013-09-30T12:53:37","slug":"saturn-formule-wordt-stopgezet-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/saturn-formule-wordt-stopgezet-belgie\/","title":{"rendered":"Saturn-formule wordt stopgezet in Belgi\u00eb"},"content":{"rendered":"<h2>Media Markt stapt af van twee-merkenstrategie<\/h2>\n<p>De directie van Media Markt-Saturn Belgi\u00eb heeft vandaag tijdens een Buitengewone Ondernemingsraad aangekondigd <strong>te willen afstappen van de twee-merkenstrategie<\/strong>, met winkels van zowel Media Markt als Saturn.\u00a0 Zo wil de groep inzetten op de verdere groei van het merk Media Markt.<\/p>\n<p>\u00a0<\/p>\n<p>Een grote verrassing is die stap niet: de afstoting van alle Franse Saturns <strong>werd intern als een groot succes beschouwd<\/strong> en door de zwakke resultaten van Saturn <a target=\"_blank\" href=\"nl\/belgie\/b-electronica\/item\/1515-tandem-media-markt-saturn-op-de-helling\" rel=\"noopener\">stond de twee-merkenstrategie al veel langer onder druk<\/a>. De Saturn-vestigingen in Kortrijk, Brugge, Wilrijk en Luik zullen worden omgevormd tot Media Markt-winkels, net zoals dat <a target=\"_blank\" href=\"http:\/\/www.retaildetail.eu\/en\/europa\/eu-electronica\/item\/15076-zwitserse-saturn-winkels-gaan-op-in-media-markt\" rel=\"noopener\">eerder dit jaar ook al gebeurde in Zwitserland<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h2>Meir verliest grote trekker<\/h2>\n<p>Voor Saturn Meir liggen de zaken anders: Media Markt heeft immers op de De Keyserlei, het verlengde van de Meir, al een grote vestiging in het Century Center. De directie van Media Markt-Saturn Belgi\u00eb heeft daarom vandaag haar <strong>intentie tot sluiting van de winkel in de Stadsfeestzaal<\/strong> aangekondigd.<\/p>\n<p>\u00a0<\/p>\n<p>De directie hoopt <strong>voor de 54 getroffen werknemers een oplossing te vinden<\/strong> in de andere winkels, zodat naakte ontslagen maximaal kunnen worden vermeden. De ingewikkelde organisatiestructuur van Saturn bemoeilijkt evenwel een makkelijke overgang van personeelsleden naar andere vestigingen.<\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Nog tien extra winkels&#8221;<\/h2>\n<p>&#8220;Na de omvorming van Saturn naar Media Markt en de sluiting van Saturn Meir zou de groep in Belgi\u00eb 21 Media Markt-vestigingen tellen. De komende drie jaar wil Media Markt <strong>nog tien bijkomende winkels openen<\/strong>, te beginnen met Media Markt Mechelen in november van dit jaar. Daarna volgt Turnhout, in de herfst van 2014. Dat alles is goed voor een investeringsprogramma van 30 miljoen euro en zo&#8217;n 500 tot 600 bijkomende banen,&#8221; zegt CEO Sven Degezelle.<\/p>\n<p>\u00a0<\/p>\n<p>Metro-dochter Media Markt-Saturn Belgi\u00eb boekte in 2012 een omzet van 646 miljoen euro. Op dit moment telt de groep in Belgi\u00eb meer dan 1.500 medewerkers. Wereldwijd heeft Media-Saturn <strong>942 winkels in 15 landen<\/strong>, waar 55.000 medewerkers een netto omzet van bijna 21 miljard euro verwezenlijkten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Markt stapt af van twee-merkenstrategie De directie van Media Markt-Saturn Belgi\u00eb heeft vandaag tijdens een Buitengewone Ondernemingsraad aangekondigd te willen afstappen van de twee-merkenstrategie, met winkels van zowel Media Markt als Saturn.\u00a0 Zo wil de groep inzetten op de verdere groei van het merk Media Markt. \u00a0 Een grote verrassing is die stap niet: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saturn-formule wordt stopgezet in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/saturn-formule-wordt-stopgezet-belgie\/\" \/>\n<meta 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