{"id":40746,"date":"2020-05-07T15:38:32","date_gmt":"2020-05-07T15:38:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-loses-over-50-its-turnover\/"},"modified":"2020-05-07T15:38:32","modified_gmt":"2020-05-07T15:38:32","slug":"hm-loses-over-50-its-turnover","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-loses-over-50-its-turnover\/","title":{"rendered":"H&M ziet omzet meer dan halveren door coronavirus"},"content":{"rendered":"

De Zweedse retailer H&M<\/strong> zag de verkoop in lokale valuta met liefst 57% kelderen sinds begin maart. De voorraden stapelen zich ondertussen op.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Nog 60% winkels dicht<\/h2>\n

Tussen 1\u00a0maart en 6\u00a0mei zag H&M de omzet in lokale wisselkoersen 57% lager uitkomen dan een jaar geleden. Het grootste deel van de winkels van \u2018s werelds tweede grootste moderetailer waren immers gesloten door de coronapandemie. De onlineverkoop steeg wel met 32%, maar kon de terugval dus onvoldoende compenseren.<\/p>\n

\u00a0\n<\/p>\n

Bijgevolg zijn de voorraden van onverkochte goederen gegroeid tot iets meer dan 41\u00a0miljard Zweedse kronen (4\u00a0miljard euro) aan het eind van april, ten opzichte van 37,2 miljard Zweedse kronen aan het eind van februari en 40\u00a0miljard kronen een jaar eerder. Al op 3\u00a0april waarschuwde H&M dat het dit kwartaal voor het eerst in decennia met verlies zou afsluiten. Sinds eind vorige maand beginnen de winkels weer geleidelijk te heropenen, maar nog zo\u2019n 60% van de vestigingen is momenteel dicht.<\/p>\n

\u00a0<\/p>\n

In VS crash van 71%<\/h2>\n

“In de markten die beginnen te heropenen, is de handel in de winkels in eerste instantie beperkt<\/a>“, verklaarde H&M voor de start van zijn jaarlijkse algemene vergadering volgens Reuters. In Duitsland daalde de omzet tot nu toe bijvoorbeeld met 46% in het tweede kwartaal, terwijl in de Verenigde Staten de omzet zelfs met 71% daalde.<\/p>\n

\u00a0\n<\/p>\n

In absolute cijfers zouden de kosten voor afprijzingen in het tweede kwartaal lager moeten liggen dan in het tweede kwartaal van 2019, maar door de aanzienlijk gedaalde verkoop zullen de afprijzingen nu toch een negatief effect van 2 tot 4 procentpunten hebben op de brutomarge.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Zweedse retailer H&M zag de verkoop in lokale valuta met liefst 57% kelderen sinds begin maart. De voorraden stapelen zich ondertussen op. \u00a0 Nog 60% winkels dicht Tussen 1\u00a0maart en 6\u00a0mei zag H&M de omzet in lokale wisselkoersen 57% lager uitkomen dan een jaar geleden. Het grootste deel van de winkels van \u2018s werelds […]<\/p>\n","protected":false},"author":1,"featured_media":40744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nH&M ziet omzet meer dan halveren door coronavirus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M\u00a0zag de verkoop in lokale valuta met liefst 57% kelderen sinds begin maart. 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