{"id":41009,"date":"2020-05-25T09:54:08","date_gmt":"2020-05-25T09:54:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-capsules-de-cafe-detronent-le-cafe-filtre\/"},"modified":"2020-05-25T09:54:08","modified_gmt":"2020-05-25T09:54:08","slug":"les-capsules-de-cafe-detronent-le-cafe-filtre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/les-capsules-de-cafe-detronent-le-cafe-filtre\/","title":{"rendered":"Koffiecapsules halen filterkoffie in"},"content":{"rendered":"

Vorig jaar zouden Belgen net zoveel koffie in capsules hebben gekocht als \u201couderwetse\u201d gemalen filterkoffie. De klassieke koffiezet is op zijn retour, maar ook koffiepads lijken hun beste tijd te hebben gehad.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Nespresso stoot Douwe Egberts van troon<\/h2>\n

Het Belgische koffielandschap ziet er vandaag helemaal anders uit: er werden in 2019 liefst 15% minder \u2018klassieke\u2019 koffiezetapparaten verkocht dan in 2014, terwijl koffiemachines met capsules (zoals Nespresso en Dolce Gusto) bijna 50% vaker over de toonbank gingen. In totaal werden zo meer capsulemachines (260.000 toestellen) verkocht dan traditionele koffie-apparaten (248.000), zo berekende GfK.<\/p>\n

\u00a0<\/p>\n

Bijgevolg werd ook 2,6% minder gemalen koffie verkocht: Belgen gaven vorig jaar in de supermarkten 197\u00a0miljoen euro aan filterkoffie uit. Opvallend is dat ook Senseo<\/strong>-pads een sterke daling van 5,5% kenden. Capsules gingen er daarentegen met 9,3% op vooruit en waren in de grootdistributie goed voor net geen 100\u00a0miljoen euro. Inclusief marktleider Nespresso<\/strong> verdubbelt dat bedrag echter naar net geen 200\u00a0miljoen, wat de totale capsulemarkt dus minstens even groot zou maken als die van gemalen koffie.<\/p>\n

\u00a0<\/p>\n

Nestl\u00e9<\/strong> heeft Douwe Egberts<\/strong> voor het eerst in de geschiedenis ingehaald<\/a>, vertelt Nespresso Belgi\u00eb-topman Oliver Perquy aan De Tijd. Nestl\u00e9 zou vorig jaar “de grootste koffieverkoper aan consumenten in Belgi\u00eb” geworden zijn met een omzet van meer dan 100 miljoen euro, ondanks het feit dat Nespresso niet eens in de supermarktrekken te vinden is. Opvallend is ook dat consumenten tijdens de coronacrisis nog meer capsules kopen en de onlineverkoop is verdubbeld, aldus Perquy. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Vorig jaar zouden Belgen net zoveel koffie in capsules hebben gekocht als \u201couderwetse\u201d gemalen filterkoffie. De klassieke koffiezet is op zijn retour, maar ook koffiepads lijken hun beste tijd te hebben gehad. \u00a0 Nespresso stoot Douwe Egberts van troon Het Belgische koffielandschap ziet er vandaag helemaal anders uit: er werden in 2019 liefst 15% minder […]<\/p>\n","protected":false},"author":1,"featured_media":41007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nKoffiecapsules halen filterkoffie in - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vorig jaar zouden Belgen net zoveel koffie in capsules hebben gekocht als gemalen filterkoffie: de klassieke koffiezet 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