{"id":41205,"date":"2020-06-03T08:55:27","date_gmt":"2020-06-03T08:55:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-eyes-professional-market\/"},"modified":"2020-06-03T08:55:27","modified_gmt":"2020-06-03T08:55:27","slug":"colruyt-eyes-professional-market","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-eyes-professional-market\/","title":{"rendered":"Colruyt test winkelformule voor professionele klanten"},"content":{"rendered":"

Vanaf 17 juni gaat Colruyt<\/strong> in Schaarbeek een nieuwe winkelformule met een aangepast assortiment voor professionele klanten testen. Colruyt Professionals mikt in de eerste plaats op uitbaters van kleine, lokale handelszaken.<\/p>\n

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Exclusieve voordelen voor professionals<\/h2>\n

Dat de Colruyt-supermarkten veel professionele klanten over de vloer krijgen, is geen geheim. Nu test de retailer voor het eerst een winkelformule die zich exclusief richt tot deze doelgroep. “In het Brusselse bedraagt onze omzet via professionele klanten bijna het dubbele van in andere regio\u2019s. Het spreekt dan ook voor zich dat we hen een winkelformule aanbieden die beter inspeelt op hun behoeften”, verklaart regiodirecteur Andr\u00e9 Giglio. Hij wijst op het feit dat kleine, lokale winkels in de lift zitten in het Brusselse.<\/p>\n

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De nieuwe winkel heeft een verkoopoppervlakte van 2500\u00a0m\u00b2 en biedt een assortiment van ongeveer 2500\u00a0producten. “Dat bepalen we op basis van de meest verkochte producten voor professionals in de nabijgelegen Colruyt-winkels”, aldus gerant Vincent Kestemont. “Dit assortiment sturen we voortdurend bij in functie van de vraag. Bij Colruyt Professionals bieden we professionele klanten de laagste prijzen in de buurt. Dat doen we enerzijds door onze prijzen met andere klassieke supermarkten te vergelijken, en anderzijds door de prijzen in groothandelsfolders te volgen. Binnen deze nieuwe winkelformule gelden naast de gekende Colruyt-kortingen, ook exclusieve voordelen voor professionals.”<\/p>\n

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Ook nieuwe winkel voor particuliere klanten<\/h2>\n

De testwinkel is ingericht op maat van professionele klanten, met bredere gangen en hogere winkelrekken. De platte winkelkarren zijn ideaal voor grote aankopen. Om de aankopen makkelijk in de wagen of bestelwagen te kunnen inladen, beschikt deze winkel over een praktisch laadplatform. De toegang tot de winkel en de twintig parkeerplaatsen is strikt voorbehouden voor klanten met een Colruyt Professional Plus-kaart. De winkel is geopend van maandag tot en met zaterdag, van 7\u00a0tot 20\u00a0u.<\/p>\n

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De ontwikkeling van de nieuwe formule lijkt vooral ingegeven door het Gewestelijk Bestemmingsplan, dat in Brussel een maximale winkeloppervlakte van 1000\u00a0m\u00b2 toelaat voor particulieren. “Daardoor zijn de Colruyt-winkels in Brussel kleiner dan gemiddeld en zijn twee winkelformules onder een dak, particulier en professioneel, niet haalbaar”, zegt Giglio. Op dezelfde site aan de Leuvensesteenweg te Schaarbeek opent de retailer op 10 juni daarom ook een nieuwe winkel voor particuliere klanten, op 974\u00a0m\u00b2. Kleiner dus dan de gemiddelde Colruyt, met een basisassortiment voeding en niet-voeding. Er is bijvoorbeeld geen beenhouwerij, maar het vlees komt in handige voorverpakte porties in de rekken te liggen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vanaf 17 juni gaat Colruyt in Schaarbeek een nieuwe winkelformule met een aangepast assortiment voor professionele klanten testen. Colruyt Professionals mikt in de eerste plaats op uitbaters van kleine, lokale handelszaken. \u00a0 Exclusieve voordelen voor professionals Dat de Colruyt-supermarkten veel professionele klanten over de vloer krijgen, is geen geheim. Nu test de retailer voor het […]<\/p>\n","protected":false},"author":1,"featured_media":41203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nColruyt test winkelformule voor professionele klanten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanaf 17 juni test Colruyt in Schaarbeek een nieuwe winkelformule met een aangepast assortiment voor professionele klanten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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