{"id":4141,"date":"2013-10-14T11:37:15","date_gmt":"2013-10-14T11:37:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/beter-bed-opent-vierde-winkel-belgie\/"},"modified":"2013-10-14T11:37:15","modified_gmt":"2013-10-14T11:37:15","slug":"beter-bed-opent-vierde-winkel-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/beter-bed-opent-vierde-winkel-belgie\/","title":{"rendered":"Beter Bed opent vierde winkel in Belgi\u00eb"},"content":{"rendered":"<h2>Uitrol in Vlaanderen<\/h2>\n<p>Na de opening van een eerste pilootwinkel in winkelpark Shopping Olen vorig jaar is <strong>Beter Bed dit voorjaar overgegaan tot de geleidelijke uitrol<\/strong> van het beddenconcept in Belgi\u00eb. Zo opende afgelopen lente een tweede winkel in Genk en werd recent de <strong>stap gezet naar de regio Antwerpen<\/strong>, met eerst een winkel op de Bredabaan in Merksem en nu dus een vierde filiaal op de Boomsesteenweg in Aartselaar.<\/p>\n<p>\u00a0<\/p>\n<p>Beter Bed wil zich laten <strong>kenmerken door de slogan \u201cwaar voor je geld\u201d<\/strong> en een multimerkenaanbod. In vergelijking met de Nederlandse winkels hebben de Belgische vestigingen wel een kleinere oppervlakte (circa 600m\u00b2) en een meer sfeervolle inrichting \u201cafgestemd op de Belgische warmte en gemoedelijkheid\u201d. Ook werd het assortiment in ons land aangevuld met het Belgische merk BEKA en met bedlinnen.<\/p>\n<p>\u00a0<\/p>\n<h2>Winkelsluitingen in andere landen<\/h2>\n<p>Op groepsniveau is Beter Bed nochtans<strong> eerder op de besparings- dan op de expansietoer<\/strong>: de beddenverkoper is bezig met een <a target=\"_blank\" href=\"http:\/\/www.retaildetail.nl\/nederland\/nl-wonen\/item\/15018-beter-bed-overweegt-meer-winkels-te-sluiten\" rel=\"noopener\">evaluatie van het huidige winkelnetwerk<\/a> en overweegt wegens tegenvallende halfjaarresultaten na al een eerste reeks winkelsluitingen in Spanje en Nederland nog meer winkelpunten af te stoten. Eind juni telde de groep nog in totaal 1.201 winkels.<\/p>\n<p>\u00a0<\/p>\n<p>De Beter Bed Holding haalde in 2012 een omzet van 397,3 miljoen euro behaald en<strong> is marktleider in Nederland<\/strong>. Behalve onder de formule Beter Bed (Nederland en Belgi\u00eb) is de groep ook actief onder de namen Matratzen Concord (Duitsland, Zwitserland, Oostenrijk, Nederland en Belgi\u00eb), El Gigante del Colch\u00f3n (Spanje), BeddenREUS en Slaapgenoten (beide actief in Nederland) en Schlafberater.com (Duitsland).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uitrol in Vlaanderen Na de opening van een eerste pilootwinkel in winkelpark Shopping Olen vorig jaar is Beter Bed dit voorjaar overgegaan tot de geleidelijke uitrol van het beddenconcept in Belgi\u00eb. Zo opende afgelopen lente een tweede winkel in Genk en werd recent de stap gezet naar de regio Antwerpen, met eerst een winkel op [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed opent vierde winkel in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/beter-bed-opent-vierde-winkel-belgie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beter Bed opent vierde winkel in Belgi\u00eb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Uitrol in Vlaanderen Na de opening van een eerste pilootwinkel in winkelpark Shopping Olen vorig jaar is Beter Bed dit voorjaar overgegaan tot de geleidelijke uitrol van het beddenconcept in Belgi\u00eb. 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