{"id":41458,"date":"2020-06-12T13:34:41","date_gmt":"2020-06-12T13:34:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote\/"},"modified":"2020-06-12T13:34:41","modified_gmt":"2020-06-12T13:34:41","slug":"une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote\/","title":{"rendered":"Supermarktomzet na Pinksteren onder met de zon"},"content":{"rendered":"

In de week tot 7 juni, na het pinksterweekend, vertraagde de omzet in de supermarkten opmerkelijk: de groei in de FMCG-verkoop zakte tot 7,6% ten opzichte van de topgroei van 21% een week eerder.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Einde aan dubbelcijferige groei<\/h2>\n

De zon en de belofte van een lang pinksterweekend zorgden een week eerder nog voor een topweek in de Belgische supermarkten<\/a>, maar daar kwam na Pinksteren een einde aan: in de week tot 7\u00a0juni stokte de verkoop op een groei van 7,6% op jaarbasis. Ondanks alweer een versoepeling in de coronamaatregelen, vertraagde de groei in alle categorie\u00ebn.<\/p>\n

\u00a0<\/p>\n

Dat komt vooral door het koudere weer, zeker naar het einde van de week toe, verklaart onderzoeksbureau Nielsen. Een jaar geleden was het bovendien warmer in deze periode, wat de vergelijking ook al niet helpt. “Als we kijken naar de vier voorafgaande weken, zien we een dubbelcijferige groei voor de Belgische FMCG – dus een ander beeld dan deze week”, legt algemeen directeur Johan Vrancken van Nielsen Benelux Connect uit.\u00a0<\/p>\n

\u00a0<\/p>\n

Nog 400 miljoen euro<\/h2>\n

Al is de daling relatief, sust Vrancken: “Hoewel de groei lager is dan vorige weken, was de omzet vorige week nog vrij hoog: iets minder dan 400\u00a0miljoen euro. Dat is mede te danken aan een boost door de feestdagen, waarop we over het algemeen pieken in de FMCG-verkopen hebben gezien.”<\/p>\n

\u00a0<\/p>\n

Alcohol blijft de snelst groeiende categorie, zij het ruim de helft trager dan een week eerder. De enorme toename van de alcoholverkoop in week 22 (+48% op jaarbasis), is vorige week immers gedaald tot +19%.<\/p>\n

\u00a0<\/p>\n

\"Nielsen<\/p>\n

\u00a0<\/p>\n

\"Nielsen<\/p>\n","protected":false},"excerpt":{"rendered":"

In de week tot 7 juni, na het pinksterweekend, vertraagde de omzet in de supermarkten opmerkelijk: de groei in de FMCG-verkoop zakte tot 7,6% ten opzichte van de topgroei van 21% een week eerder. \u00a0 Einde aan dubbelcijferige groei De zon en de belofte van een lang pinksterweekend zorgden een week eerder nog voor een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41458","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"\nSupermarktomzet na Pinksteren onder met de zon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In de week tot 7 juni, na het pinksterweekend, vertraagde de omzet in de supermarkten: de groei in FMCG-verkoop zakte tot 7,6%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarktomzet na Pinksteren onder met de zon - 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