{"id":41674,"date":"2020-06-23T14:59:29","date_gmt":"2020-06-23T14:59:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/hema-et-casino-etendent-leur-collaboration\/"},"modified":"2020-06-23T14:59:29","modified_gmt":"2020-06-23T14:59:29","slug":"hema-et-casino-etendent-leur-collaboration","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-et-casino-etendent-leur-collaboration\/","title":{"rendered":"Hema en Casino breiden samenwerking uit"},"content":{"rendered":"<p>Het Nederlandse <strong>Hema<\/strong> en de Franse groep <strong>Casino<\/strong> gaan nauwer met elkaar samenwerken. Een selectie van het non-food assortiment van Hema zal nog dit jaar verkrijgbaar zijn in een veertigtal Casino-filialen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Afzetmarkt verbreden<\/h2>\n<p>De non-foodartikelen van Hema zullen te koop zijn in 18\u00a0supermarkten en 22\u00a0hypermarkten van de Franse retailer. De stap past in de strategie van Hema om een wereldmerk te worden.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Veel klanten die voor het eerst met ons kennismaken doordat ze onze artikelen in de supermarkt zien liggen, komen daarna naar onze winkels en online&#8221;, zegt Hema-topman Tjeerd Jegen. &#8220;Dit effect zal alleen nog maar groter worden nu Hema binnenkort ook shop-in-shops krijgt in supermarkten en hypermarkten van Casino. De samenwerking met Casino supermarkten is een volgende stap in onze multichannelstrategie die ertoe leidt dat we uitgroeien van een traditionele retailer naar een internationaal merk.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>In september vorig jaar zette Hema al een soortgelijke <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-gaat-zee-met-franprix\" target=\"_blank\" rel=\"noopener\">samenwerking op met Casino-dochter <strong>Franprix<\/strong><\/a>. Intussen is een deel van het Hema-assortiment al te vinden in 66\u00a0filialen van de Franse keten, in en rond Parijs. Via de nieuwe samenwerking met Casino zorgt Hema ervoor dat haar assortiment nog breder in Frankrijk verkrijgbaar is, ook in gebieden waar de retailer geen eigen vestigingen heeft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Nederlandse Hema en de Franse groep Casino gaan nauwer met elkaar samenwerken. Een selectie van het non-food assortiment van Hema zal nog dit jaar verkrijgbaar zijn in een veertigtal Casino-filialen. \u00a0 Afzetmarkt verbreden De non-foodartikelen van Hema zullen te koop zijn in 18\u00a0supermarkten en 22\u00a0hypermarkten van de Franse retailer. De stap past in de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema en Casino breiden samenwerking uit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema en Casino gaan nauwer met elkaar samenwerken. 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