{"id":41730,"date":"2020-06-25T13:53:40","date_gmt":"2020-06-25T13:53:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/la-societe-mere-de-lidl-rachete-la-marketplace-realde\/"},"modified":"2020-06-25T13:53:40","modified_gmt":"2020-06-25T13:53:40","slug":"la-societe-mere-de-lidl-rachete-la-marketplace-realde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/la-societe-mere-de-lidl-rachete-la-marketplace-realde\/","title":{"rendered":"Lidl-moeder koopt marktplaats real.de"},"content":{"rendered":"

De Schwarz Gruppe<\/strong>, moederbedrijf van Kaufland<\/strong> en Lidl<\/strong>, neemt het online platform real.de<\/strong> over van Metro<\/strong>. De marktplaats zal onder de naam Kaufland voortgezet worden.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Digitale kloof dichten<\/h2>\n

Een overnamebedrag is niet bekendgemaakt. Volgens emerce.nl zou de marktplaats goed zijn voor een jaaromzet van 200\u00a0miljoen euro<\/a>. “Real.de is een essentieel onderdeel van ons toekomstige aanbod<\/a>. De combinatie van fysieke activiteiten en online handel biedt ons extra kansen”, citeert Handelsblatt Schwarz-CDO Rolf Schumann.<\/p>\n

\u00a0<\/p>\n

Zijn Schwarz Gruppe, die met zijn Lidl- en Kaufland-filialen wereldwijd meer dan 12.000\u00a0vestigingen exploiteert en een omzet van meer dan honderd miljard euro realiseert, is tot dusverre weinig aanwezig geweest in e-commerce. Door de coronacrisis kreeg de online voedingsdistributie een ware boost afgelopen maanden: kennelijk wil het concern de opgelopen achterstand nu snel inlopen.<\/p>\n

\u00a0<\/p>\n

Opdeling<\/h2>\n

De aangekondigde verkoop van real.de is tevens de volgende stap in het uiteenvallen van hypermarktketen Real. In het voorjaar kondigde moederbedrijf Metro de verkoop aan van Real (inclusief de digitale business) aan investeringsgroep SCP.<\/p>\n

\u00a0<\/p>\n

De investeerder wil de groep in afzonderlijke stukken verkopen<\/a>: in het voorjaar kondigde SCP al aan dat 141\u00a0van de 270\u00a0fysieke winkels aan Kaufland en Edeka zouden worden verkocht. Nu moeten dus ook de digitale activiteiten naar Kaufland gaan, al moet de transactie wel nog de goedkeuring krijgen van de mededingingsautoriteiten.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Schwarz Gruppe, moederbedrijf van Kaufland en Lidl, neemt het online platform real.de over van Metro. De marktplaats zal onder de naam Kaufland voortgezet worden. \u00a0 Digitale kloof dichten Een overnamebedrag is niet bekendgemaakt. Volgens emerce.nl zou de marktplaats goed zijn voor een jaaromzet van 200\u00a0miljoen euro. “Real.de is een essentieel onderdeel van ons toekomstige […]<\/p>\n","protected":false},"author":1,"featured_media":41728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nLidl-moeder koopt marktplaats real.de - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Schwarz Gruppe (Lidl, Kaufland) neemt het online platform real.de over van Metro. 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