{"id":41949,"date":"2020-07-07T09:03:42","date_gmt":"2020-07-07T09:03:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-belgium-expands-its-fair-trade-chocolate-neighbouring-countries\/"},"modified":"2020-07-07T09:03:42","modified_gmt":"2020-07-07T09:03:42","slug":"lidl-belgium-expands-its-fair-trade-chocolate-neighbouring-countries","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-belgium-expands-its-fair-trade-chocolate-neighbouring-countries\/","title":{"rendered":"Fairtrade chocolade Lidl Belgi\u00eb breidt uit naar buurlanden"},"content":{"rendered":"<p>De fairtrade-chocoladerepen \u2018Way to Go!\u2019 van <strong>Lidl <\/strong>Belgi\u00eb vinden navolging in het buitenland: ook in Duitsland, het Verenigd Koninkrijk en Nederland komt de chocolade in de winkelrekken te liggen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Over heel Europa<\/h2>\n<p>Enkele maanden geleden \u2013 kort voor de coronacrisis \u2013 lanceerde Lidl in Belgi\u00eb een eigen fairtrade chocoladelijn onder de naam \u2018Way To Go!\u2019: het assortiment bestaat momenteel uit vier verschillende repen en ontstond in samenwerking met <strong>Fairtrade<\/strong>, <strong>Rikolto <\/strong>(het vroegere <strong>Vredeseilanden<\/strong>) en co\u00f6peratie <strong>Kuapa Kokoo<\/strong>. De \u201csupereerlijke\u201d chocolade biedt 1.000 cacaoboeren een leefbaar inkomen, waarbij Lidl bovenop de minimumprijs en de Fairtrade-premie nog een extra premie betaalt voor projecten op het terrein.<\/p>\n<p>\nOndertussen is al zo\u2019n 60 ton van de eerlijke chocolade verkocht en hebben ook de buurlanden interesse gekregen: Lidl gaat de chocoladerepen ook in Duitsland, het Verenigd Koninkrijk en Nederland verkopen. Op die manier breidt \u2018Way To Go!\u2019 nog dit jaar uit naar 2.000 winkels. De ambitie: de \u201cBelgische\u201d chocolade over heel Europa uitrollen.<\/p>\n<p>\u00a0<\/p>\n<h2>Verplicht tegen 2030<\/h2>\n<p>\u201cBij de start ondersteunde Lidl met \u2018Way To Go!\u2019 rechtstreeks 440 boeren uit Ghana. Door het succes van het project en het enthousiasme van de cacaoboeren bereikt de supermarktketen nu in totaal duizend boeren. Dat aantal zal de komende maanden alleen maar toenemen, gezien de ambitie is om verder uit te breiden naar alle andere Lidl-vestigingen in Europa\u201d, klinkt het bij Lidl Belgi\u00eb, waar de afdelingen inkoop en duurzaamheid vorig jaar op het idee kwamen.<\/p>\n<p>\nHet initiatief past in de strategie van Lidl om het assortiment elk jaar 10% duurzamer te maken. De discounter ondertekende eerder ook al het \u2018Beyond Chocolate\u2019-charter, dat de Belgische chocoladesector ertoe verbindt tegen 2025 100% duurzame chocolade te produceren en tegen 2030 een leefbaar inkomen voor alle cacaoboeren te voorzien. \u201cHet is een concrete verwezenlijking van ons engagement\u201d, zegt Philippe Weiler, hoofd duurzaamheid bij Lidl: \u201cop termijn zal alle chocolade immers aan die normen moeten voldoen\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De fairtrade-chocoladerepen \u2018Way to Go!\u2019 van Lidl Belgi\u00eb vinden navolging in het buitenland: ook in Duitsland, het Verenigd Koninkrijk en Nederland komt de chocolade in de winkelrekken te liggen. \u00a0 Over heel Europa Enkele maanden geleden \u2013 kort voor de coronacrisis \u2013 lanceerde Lidl in Belgi\u00eb een eigen fairtrade chocoladelijn onder de naam \u2018Way To [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairtrade chocolade Lidl Belgi\u00eb breidt uit naar buurlanden - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De fairtrade-chocoladerepen \u2018Way to Go!\u2019 van Lidl Belgi\u00eb vinden navolging: ook in Duitsland, het Verenigd Koninkrijk en Nederland komt de chocolade in de winkelrekken te liggen.\" \/>\n<meta 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