{"id":41955,"date":"2020-07-07T10:14:52","date_gmt":"2020-07-07T10:14:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/ici-paris-xl-offre-des-conseils-en-ligne-donnes-en-live\/"},"modified":"2020-07-07T10:14:52","modified_gmt":"2020-07-07T10:14:52","slug":"ici-paris-xl-offre-des-conseils-en-ligne-donnes-en-live","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/ici-paris-xl-offre-des-conseils-en-ligne-donnes-en-live\/","title":{"rendered":"ICI Paris XL geeft online \u2018live\u2019 advies"},"content":{"rendered":"<p>Nadat \u2018Go Instore\u2019 eerder al in Nederland werd ge\u00efntroduceerd, rolt <strong>ICI Paris XL<\/strong> de digitale service ook in Belgi\u00eb uit. Via die dienst krijgen klanten online live advies van een winkelmedewerker.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Online en offline verbinden<\/h2>\n<p>Go Instore biedt klanten, die zich online ori\u00ebnteren op een aankoop, de mogelijkheid om rechtstreeks in contact te komen met een ICI Paris XL Beauty Advisor. Wanneer de klant de website bezoekt, verschijnt een pop-up in beeld. Wie vervolgens op de button \u2018live winkelen\u2019 klikt, krijgt een medewerker van de parfumerieketen te zien. Die zal alle vragen van de klant beantwoorden en advies geven over de producten. Tijdens de sessie wordt de privacy van de klant gerespecteerd en wordt hij of zij niet in beeld gebracht.<\/p>\n<p>\u00a0<\/p>\n<p>De nieuwe dienst past in de optichannel-trend, waarbij offline en online elkaar steeds meer overlappen en versterken. De service werd eerder al in Nederland ge\u00efntroduceerd en wordt nu ook uitgerold naar Belgi\u00eb: in eerste instantie zal Go Instore enkel beschikbaar zijn voor de Franstalige klanten, maar op korte termijn volgt ook de uitbreiding naar Vlaanderen.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;We merken dat de klant steeds meer van ons verlangt en <a href=\"https:\/\/iciparisxl-oona-agency.prezly.com\/ici-paris-xl-introduceert-digitale-innovatie-go-instore\" target=\"_blank\" rel=\"noopener\">snel en doelgericht bediend wil worden<\/a>. Ook bij zijn of haar online aankoop. Met Go Instore zetten we een volgende stap in het verbinden van online met offline. We deden het al eerder met Click&amp;Collect. Met deze tool kunnen we de beleving van de winkels en het fysieke advies van een medewerker ook aanbieden tijdens het online ori\u00ebntatieproces. Gezien de huidige tijd biedt dit voor mensen tegelijk een uitkomst als je nog niet naar een fysieke winkel wilt of kunt gaan, maar wel graag\u00a0 persoonlijk advies wil&#8221;,\u00a0\u00a0zegt Joost van Bergeijk, directeur Marketing &amp; Customer Experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nadat \u2018Go Instore\u2019 eerder al in Nederland werd ge\u00efntroduceerd, rolt ICI Paris XL de digitale service ook in Belgi\u00eb uit. Via die dienst krijgen klanten online live advies van een winkelmedewerker. \u00a0 Online en offline verbinden Go Instore biedt klanten, die zich online ori\u00ebnteren op een aankoop, de mogelijkheid om rechtstreeks in contact te komen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41955","post","type-post","status-publish","format-standard","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICI Paris XL geeft online \u2018live\u2019 advies - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"ICI Paris XL rolt de digitale service \u2018Go Instore\u2019 ook in Belgi\u00eb uit. 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