{"id":41976,"date":"2020-07-07T14:28:00","date_gmt":"2020-07-07T14:28:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/nestles-incredible-burger-now-sensational\/"},"modified":"2020-07-07T14:28:00","modified_gmt":"2020-07-07T14:28:00","slug":"nestles-incredible-burger-now-sensational","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestles-incredible-burger-now-sensational\/","title":{"rendered":"Nestl\u00e9\u2019s Incredible Burger is nu \u201cSensational\u201d"},"content":{"rendered":"<p>Nu <strong>Nestl\u00e9 <\/strong>zijn \u201cnet echte\u201d vegetarische hamburger niet meer Incredible mag noemen, verandert de naam in \u201cSensational\u201d. De burger zou ook een vernieuwd receptuur hebben.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe naam na rechtszaak<\/h2>\n<p>Dat Nestl\u00e9 wil rivaliseren met het populaire Amerikaanse <strong>Impossible Burger<\/strong> met een eigen vegetarische hamburger die bijna niet van rundsvlees te onderscheiden valt, is een zaak. Maar dat die hamburger dan ook nog eens door het leven ging als \u201cIncredible Burger\u201d, ging de Amerikanen te ver. Na een rechtszaak heeft Nestl\u00e9 een verbod gekregen om de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestl%C3%A9-moet-%E2%80%98incredible-burger%E2%80%99-hernoemen\" target=\"_blank\" rel=\"noopener\">te sterk gelijkende naam nog langer te gebruiken<\/a>, voor het toch al gelijksoortige product.<\/p>\n<p>\nDe burger verandert daarom nu van naam en wordt tot \u2013 het niet zo gek verschillende \u2013 \u201c<strong>Garden Gourmet<\/strong> Sensational Burger\u201d omgedoopt. \u201cDe nieuwe Garden Gourmet &#8216;Sensational&#8217; naam roept de zintuigen op die worden geprikkeld door onze hamburger: de zichtbare transformatie en het aroma bij het koken, het geluid van het sissen in de pan of op de grill, de geweldige smaak en textuur\u201d, legt Wayne England, hoofd van Nestl\u00e9\u2019s voedselafdeling, uit. Over de wettelijke verplichting rept hij met geen woord.<\/p>\n<p>\nHet is de tweede upgrade van de Garden Gourmet-burger in iets meer dan een jaar na de lancering, klinkt het nog. Zo zou ook het recept zijn aangepast, en vallen verdere verbeteringen en innovaties in het plantaardige assortiment van Nestl\u00e9 later dit jaar te verwachten. Ook andere producten van Garden Gourmet, zoals vegetarische worst en gehakt, zullen de naam \u201cSensational\u201d krijgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu Nestl\u00e9 zijn \u201cnet echte\u201d vegetarische hamburger niet meer Incredible mag noemen, verandert de naam in \u201cSensational\u201d. De burger zou ook een vernieuwd receptuur hebben. \u00a0 Nieuwe naam na rechtszaak Dat Nestl\u00e9 wil rivaliseren met het populaire Amerikaanse Impossible Burger met een eigen vegetarische hamburger die bijna niet van rundsvlees te onderscheiden valt, is een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9\u2019s Incredible Burger is nu \u201cSensational\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nu Nestl\u00e9 zijn \u201cnet echte\u201d vegetarische hamburger niet meer Incredible mag noemen, verandert de naam in \u201cSensational\u201d. 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